# How Much Does a Coaching Website Cost? A coaching website costs anywhere between €19 a year and €8,000 once. Both can be right. This breakdown shows what it depends on and which line items regularly go missing from quotes. Updated 26 August 2026 · 3 min read | Route | One-time | Per year | Pays off when | | --- | --- | --- | --- | | One-pager on Carrd | €0 | €19 to €49 | Testing a first positioning | | Website builder, self-built | €0 | €130 to €300 | Your first real website | | Template with its own code | €99 | €30 to €80 | You have several offers | | Done for you at a fixed price | €899 | €30 to €80 | Time is scarcer than money | | Freelancer or agency | €1,500 to €8,000 | €200 to €800 | The website is your main channel | The price range for coaching websites is absurdly wide, and that is because very different things are meant by it. A one-pager with a photo and a contact form is a website. A site with four offer pages, a blog, appointment booking and a lead magnet is also a website. This breakdown sorts the routes by the point at which each one pays off. ## The routes in detail ### One-pager, from €19 a year Carrd or a simple website builder. One page, done in an hour. **Pays off for:**Testing a positioning before the offer is settled. If you are not yet sure who you are there for, start here rather than investing €5,000.**Limit:**Practically nobody arrives through Google. A single page cannot rank for ten search terms. ### Website builder, €130 to €300 a year Wix, Squarespace, Jimdo. You build it yourself.**Pays off for:**Your first real website with several subpages.**The overlooked line item:**Your time. Twenty to thirty hours for a decent site is realistic. If your hour is worth €100, this is the most expensive route on this list.**The second limit:**After three years you have paid €400 to €900 and own nothing. Switching means rebuilding. ### Finished template A complete coaching website, bought once. Structure, pages and a copy framework are in place, and you make it yours by chat.**Pays off for:**Anyone with several offers who wants to use the website for longer than a year.**Effort:**Half a day for the rebuild, plus the time for your own copy and a portrait.**Examples from the catalog:**[Amrelith](https://ai-website.com/templates/amrelith) for a life coach with three offers and her own magazine, [Polaris](https://ai-website.com/templates/polaris) for career coaching with four different openings, and [Arvenwerth](https://ai-website.com/templates/arvenwerth) for business coaching with three programs on 23 pages. ### Done for you at a fixed price You supply the content, someone builds it in and launches it. With us that is €899 through the [AI Website Service](https://ai-website.com/service).**Pays off for:**Coaches whose time is scarcer than their budget but who would rather not pay agency prices. ### Freelancer or agency €1,500 to €8,000. Concept, design, copy, build.**Pays off for:**Coaches for whom the website is the main sales channel, with a correspondingly large share of revenue depending on it.**Watch out for:**the follow-up costs. Every new offer page costs €300 to €800 again after that, and those are exactly the pages you need as your business grows. ## The line items that tend to be forgotten -**Portrait photo:**€300 to €600, the most important image on your website -**Copy:**€150 to €400 per page externally, otherwise your own time -**Legal notice and privacy policy:**€200 to €800 for the review, mandatory in Germany from your first offer -**Appointment booking:**€0 to €180 a year -**Email tool for the lead magnet:**€0 to €300 a year -**Domain:**€10 to €20 a year ## The three-year calculation The calculation assumes a coaching website with five pages and appointment booking. -**One-pager:**€60 to €150, but with limited room to grow -**Website builder:**€400 to €900 plus about twenty-five hours of your own -**Template:**purchase price plus about €150 for hosting plus about six hours of your own -**Fixed-price service:**€899 plus €150 for hosting -**Agency:**€2,100 to €10,400 including maintenance ## The question before the price question Before you decide how much to spend, settle two things.**How often will you change things?**Coaches who sharpen their offer regularly need a website they can work on themselves. If you change something every two years, you can safely have it built.**What does your revenue depend on?** If clients come through referrals, the website is a business card and can be inexpensive. If they are meant to come through Google, you need structure and content, and that is a different investment. ## Read on The complete setup is in the guide [how to build a coaching website](https://ai-website.com/guides/build-coaching-website). [The list of the best templates](https://ai-website.com/guides/coaching-website-templates) compares specific templates, and every one of the [coaching website templates](https://ai-website.com/templates/coaching) is in the marketplace. ## Frequently asked questions Is a one-pager enough to start with? For testing a positioning, yes. As soon as you have more than one offer or want to be found on Google, it gets tight. Google can only rank what has its own address, and a one-pager has exactly one. What does professional copywriting cost? Between €150 and €400 per page. For six pages that is €900 to €2,400. Many coaches write their own copy, which works well as long as it starts from the client and not from the offer. Do I need a photo shoot? A good portrait, yes. Coaching is a people business, and nobody books a call with a stock photo model. A simple shoot costs €300 to €600 and lasts for years. What does appointment booking cost? Calendly and Cal.com are free in their basic version, and €8 to €15 a month with several appointment types. That almost always pays off, because every appointment suggested by email costs time. When is an agency worth it? When more than about €20,000 in revenue a year runs through the website and you do not have the time for concept and copy. Below that, the ratio of effort to benefit is rarely favorable. ## Keep reading - [**How to Build a Coaching Website, the Complete Guide** From positioning to launch. Which pages a coaching website needs, what belongs on each one, what it costs and the three routes to a finished site.](https://ai-website.com/guides/build-coaching-website) - [**Website Design Cost, What a Website Really Costs in 2026** Honest numbers for every route to a website. What an agency, a freelancer, a website builder and a template cost, and which follow-up costs come on top.](https://ai-website.com/guides/website-design-cost) - [**12 Patterns Coaching Websites Use to Build Trust** Twelve patterns that move coaching website visitors from interest to a first call. You can check each one against your own site in about a minute.](https://ai-website.com/guides/coaching-website-examples) - [**10 Best Coaching Website Templates (Buy Once, Keep Forever)** Ten coaching website templates compared on structure, completeness and what they cost over three years. Including which ones you actually own afterwards.](https://ai-website.com/guides/coaching-website-templates) The marketplace ## All of this is already done in a template 94 finished industry websites, each with built-in knowledge and seven skills. Structure, copy, structured data and llms.txt are set before you change a single thing. - A complete website with every subpage, fully written - Seven skills to guide your AI tool - The complete code as a ZIP, yours forever [See the templates · from €99](https://ai-website.com/templates) Later One payment, everything included. We show this at most once. --- Canonical page: https://ai-website.com/guides/coaching-website-cost