Lumen · Analytics

Conversion

Funnel

Visit

42,180

100.0%

Pricing

12,840

30.4%

Trial

3,120

7.4%

Set up

1,980

4.7%

Paid

812

1.9%

Funnel · All
Step	Funnel · All	Share of start	From the step before
Visit	42,180	100.0%	100.0%
Pricing	12,840	30.4%	30.4%
Trial	3,120	7.4%	24.3%
Set up	1,980	4.7%	63.5%
Paid	812	1.9%	41.0%

1.9%

812 / 42,180

76% leave between Pricing and Trial. That step is the best lever.

Retention by week of first visit
Cohort	0	1	2	3	4	5
Week 36 · 3,120 visitors	100%	46%	38%	33%	30%	28%
Week 37 · 3,380 visitors	100%	48%	40%	35%	31%	0%
Week 38 · 2,960 visitors	100%	51%	42%	37%	0%	0%
Week 39 · 3,540 visitors	100%	53%	45%	0%	0%	0%
Week 40 · 3,810 visitors	100%	55%	0%	0%	0%	0%
Week 41 · 4,020 visitors	100%	0%	0%	0%	0%	0%

Columns count the weeks since the first visit, week 0 is that week itself.