Product
How we cut onboarding from five days to one afternoon
We watched twelve new customers set up the product and rewrote everything that made them stop.
Jonas Weber7 min read
Journal
What we learn while building, written down for the people who build next to us.
Product
We watched twelve new customers set up the product and rewrote everything that made them stop.
Design
Visitors rarely ask what it costs. They ask whether it is worth it for someone like them.
Research
Half of all questions came from four words. We renamed them and the questions stopped.
Guides
Three questions, one page and a meeting that ends early. The planning ritual we kept.
Culture
Slower mornings, fewer meetings and the most productive four weeks of the year.
Culture
Written decisions, quiet hours and a weekly note that replaces two meetings.