$105,100
| Item | Group | Cost per click | Conversion rate | Revenue |
|---|---|---|---|---|
| Basket reminder | Newsletter | $0.09 | 11.2% | $11,300 |
| Welcome series | Newsletter | $0.12 | 7.4% | $8,700 |
| Monthly letter | Newsletter | $0.15 | 4.8% | $4,600 |
| Giveaway | Social media | $0.27 | 0.9% | $2,100 |
| Brand terms | Search | $0.31 | 6.8% | $22,600 |
| Autumn photos | Social media | $0.38 | 1.6% | $5,200 |
| Packing list video | Social media | $0.44 | 1.2% | $3,900 |
| Customer stories | Social media | $0.58 | 2.1% | $6,400 |
| Sleeping bags | Search | $0.64 | 3.6% | $12,100 |
| Tents autumn | Search | $0.82 | 4.1% | $18,400 |
| Hiking boots | Search | $1.12 | 2.9% | $9,800 |