Before and after

From seven steps to three

Measured over four weeks before and after launch, across 31,000 orders.

app.northwind.shop

This week

Overview

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Revenue

$48,210

+12.4%

Visitors

21,904

+8.1%

Conversion

3.8%

+0.6%

Before

Seven steps and many questions

  • Creating an account was required
  • Shipping costs only in the last step
  • Errors showed only after submitting
After

Three steps, everything at a glance

  • Guest checkout with one field for email
  • Total price visible from the cart
  • Every field checks itself while typing

Measured change

  • Abandonment rate

    −48%

    Before34%
    After18%

  • Time to purchase

    −55%

    Before4:10 min
    After1:52 min

  • Mobile conversion

    +79%

    Before1.9%
    After3.4%