app.northwind.shop
This week
Overview
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Revenue
$48,210
+12.4%
Visitors
21,904
+8.1%
Conversion
3.8%
+0.6%
A checkout that halved abandoned carts
Northwind sells outdoor gear in nine countries. One in three buyers gave up at the payment step. We rebuilt checkout in eight weeks.
01
Challenge
Seven steps, a forced account and shipping costs only at the end.
02
Approach
Twelve customer tests, one step a week, every change measured.
03
Result
Three steps, guest checkout and costs visible from the start.
- −48%
- Abandoned carts
- +21%
- Online revenue
- 1:52
- Minutes to buy
after 8 weeks
in the quarter
was 4:10
“We thought we needed more visitors. We needed a checkout that stays out of the way. After eight weeks the difference showed up in every weekly number.”