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A checkout that halved abandoned carts

Northwind sells outdoor gear in nine countries. One in three buyers gave up at the payment step. We rebuilt checkout in eight weeks.

Client
Northwind Outdoor
Industry
Retail
Services
Research, UX, engineering
Duration
8 weeks, 2026
app.northwind.shop

This week

Overview

Search

Revenue

$48,210

+12.4%

Visitors

21,904

+8.1%

Conversion

3.8%

+0.6%

−48%

Abandoned carts

after 8 weeks