Results

What eight weeks changed

We thought we needed more visitors. We needed a checkout that stays out of the way. After eight weeks the difference showed up in every weekly number.
Hanna LindqvistHead of ecommerce, Northwind
−48%
Abandoned cartsafter eight weeks
+21%
Online shop revenuein the first quarter
3
Steps instead of sevenfrom cart to confirmation
4.8
Checkout ratingfrom 1,240 surveys