References

What changed for clients

Northwind Logistics · Logistics, 600 people

Challenge

Every approval went through three levels. Clients waited nine days on average for a quote.

Approach

Redistributed decision rights, an approval budget per team and a weekly rhythm instead of ad hoc rounds.

Result

Quotes now go out after two days and the win rate went up.

faster quotes
78%
more wins
14%
weeks to impact
9
We did not hire more people. We stopped holding each other up.
Clara Brandt, Managing director