5 days, 5 emails

Better words for your website, in one week

Every morning a short lesson and a task for ten minutes. By Friday your new homepage is written.

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  • Every morning at 7
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  1. 1

    Day 1

    Who are you writing for?

    One person instead of an audience, and why that makes everything easier.

  2. 2

    Day 2

    The one headline

    Five patterns for the first line that make visitors stay.

  3. 3

    Day 3

    Benefits over features

    How “we offer” turns into “you get”.

  4. 4

    Day 4

    Proof that convinces

    Putting numbers, voices and examples in the right place.

  5. 5

    Day 5

    The next step

    Buttons that say what happens, and why visitors click.