Latest issue· Issue 42

Why we stopped discounting in November

Three shops tried a calm November without sales. What happened to their margins and their regulars.

October 15, 2026· 4 minRead the issue

Shopfront

Letters for people who run a shop

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Earlier issues

  1. #41 · Oct 1The shop window that sells while you sleep
  2. #40 · Sep 17Opening hours people can remember
  3. #39 · Sep 3A price board by the door
  4. #38 · Aug 20What to do in the quiet weeks of August