14 issues
- #42Why we stopped discounting in NovemberThree shops tried a calm November without sales. What happened to their margins and their regulars.October 15, 2026October 15, 20264 min
- #41The shop window that sells while you sleepA florist, a bookshop and a bike workshop on what goes in the window and how often it changes.October 1, 2026October 1, 20267 min
- #40Opening hours people can rememberFewer, clearer hours brought more customers to a bakery in Kiel. Here is the reasoning.September 17, 2026September 17, 20265 min
- #39A price board by the doorVisible prices cut questions by half and made the workshop feel more honest.September 3, 2026September 3, 20268 min
- #38What to do in the quiet weeks of AugustRepairs, inventory and the one newsletter that brings people back in September.August 20, 2026August 20, 20266 min
- #37Selling gift cards without a till systemA simple way to sell, track and redeem vouchers with paper and a spreadsheet.August 6, 2026August 6, 20264 min
- #36The second job of a shop counterCounters are for selling, but the best ones also invite a conversation.July 16, 2026July 16, 20267 min
- #35Photos of your products with a phoneWindow light, a white sheet and twenty minutes. A guide that needs no studio.July 2, 2026July 2, 20265 min
- #34When a neighbor opens the same shopTwo coffee roasters on one street, and why both of them are doing better now.June 4, 2026June 4, 20268 min
- #33Asking regulars for a reviewThree sentences that work, and the moment to say them.May 7, 2026May 7, 20266 min
- #32Your opening hours online, everywhereWhere people look before they come, and how to keep it right in one place.March 12, 2026March 12, 20264 min
- #31A calm January planFive small things that make the rest of the year easier.January 15, 2026January 15, 20267 min
- #30Christmas without the rushPre-orders, a waiting list and a closed Monday that saved December.November 20, 2025November 20, 20255 min
- #29The first issueWhy we write this letter and what you can expect every second Thursday.October 9, 2025October 9, 20258 min