19.3%+1.4 pointspurchase rate vs. September
| From | To | Value | Share |
|---|---|---|---|
| Search | Product page | 2,400 | 52.2% of Search |
| Search | Guide | 1,600 | 34.8% of Search |
| Search | Home page | 600 | 13% of Search |
| Direct | Home page | 1,800 | 78.3% of Direct |
| Direct | Product page | 500 | 21.7% of Direct |
| Newsletter | Product page | 1,200 | 70.6% of Newsletter |
| Newsletter | Guide | 500 | 29.4% of Newsletter |
| Social media | Guide | 900 | 64.3% of Social media |
| Social media | Home page | 500 | 35.7% of Social media |
| Home page | Purchase | 380 | 13.1% of Home page |
| Home page | Sign-up | 220 | 7.6% of Home page |
| Home page | Left the site | 2,300 | 79.3% of Home page |
| Product page | Purchase | 1,240 | 30.2% of Product page |
| Product page | Sign-up | 160 | 3.9% of Product page |
| Product page | Left the site | 2,700 | 65.9% of Product page |
| Guide | Purchase | 310 | 10.3% of Guide |
| Guide | Sign-up | 690 | 23% of Guide |
| Guide | Left the site | 2,000 | 66.7% of Guide |