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Kalkblau. The painting business that rolls the sample strip first

Kalkblau is a complete template for master painting businesses with interior painting, exteriors, wallpapering, woodwork, colour consultation and touch-ups. 24 pages with six services, a palette of twelve house shades, three project pages, four guides, process, workshop and contact. At its heart is a wall trial that rolls each shade onto a drawn living room wall, with light from four directions. Add a room calculator, a door in four coats of paint, a before and after slider and seventeen drawn graphics.

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For your own websites and client projects. Customize the project folder in your AI tool. Want us to handle the setup?

24 pagesWall trial with twelve shadesSeventeen graphics
Portrait of ai-website.com Creator of this template ai-website.com
The story

A business that lets you decide on the wall

Read the full story

Most painting businesses show a paint roller, a list of services and a contact form on their website. Whoever lands there usually has a concrete question: which shade works in their own room, what a room costs and how long the door stays off its hinges.

Kalkblau answers exactly that, the way a good painter does on site. First the sample strip goes on the wall, then the whole surface. The site shows the shade on a drawn wall, in light from four directions, and every service page has its own tool, from the room calculator to the door with four coats of paint.

Behind it stands a whole business with six services, its own palette of twelve shades, projects, guides and a workshop that says what it does not do. What is missing are your own photos, shades and prices, and every business adds those with its AI.

Pages
24
Shades in the palette
12
drawn graphics
17
Requests to third-party servers
0

Scroll through the homepage

The Kalkblau homepage travels as you scroll. Each stop explains why a section is built the way it is.

Kalkblau
Full homepage of the Kalkblau template
  1. 01

    The sample strips in the opening

    Four colour strips roll down as the page loads, drawn paint rollers come with them and travel further down as you scroll. Each strip leads to its shade in the palette.

  2. 02

    The wall trial

    A drawn living room where a roller repaints the wall in the chosen shade. Four compass directions tint the light, with how the shade reads and which rooms suit it alongside.

  3. 03

    The sample strip in five steps

    On the home page a drawn wall stays in place while the process scrolls past: measuring, sample strips, covering up, painting and the labelled leftover tin.

  4. 04

    The Lüneburg palette

    Twelve house shades named after the town, as a footer on every page, to filter and sort in the palette and to tick in the form.

  5. 05

    The room calculator

    Set the measurements and windows, include or exclude the ceiling, and the calculator shows areas and a guide price. Without a script a finished example room is shown.

  6. 06

    The before and after wall

    A slider pulls across a wall with plug holes and cracks, on the right it stands two hours later. Next to it the hour picker works out the fixed price.

Kalkblau Scroll to explore
Full homepage of the Kalkblau template, enlarged

Not one page. All of them

You are not buying a homepage full of promises, you are buying a complete website. Every subpage is fully designed and written.

1 / 6
Colour consultation page with a drawn living room whose wall shows the chosen shade, shade buttons and a north, east, south and west switch
Your shade on your own wallA drawn living room and twelve shades to choose from. A roller repaints the wall, and four compass directions tint the light. Below runs a light curve across the day, next to it the colour card that stays after the consultation.
Colour palette page with a fan of twelve paint strips beside the headline and shade cards below
Twelve shades named after LüneburgFrom Saltmaker White to Harbour Crane Navy, each shade with how it reads in light and which rooms suit it. A filter by colour family, light reflectance to sort by and a pair trial for wall and panelling.
Interior painting page with key figures, a headline and a room calculator with sliders
A room in figuresSet length, width, ceiling height and windows, include or exclude the ceiling. The calculator shows wall area, ceiling area and a guide price and passes the measurements on to the form.
Woodwork page with a drawn navy door and buttons for four coats of paint
Four coats on one doorSanding, primer, undercoat, topcoat. Each coat can be selected, the drawn door shows it and a note explains what it is for. Below are drying times and three sheen levels.
Touch-ups page with a before and after slider over a drawn wall and a fixed price of 159 euros
Two hours, and the hole is goneA slider pulls across a wall before and after. The hour picker works out the fixed price from two to six hours, and a damage atlas explains four typical marks.
Projects page with a drawn map of Lüneburg and surrounding villages, pins for projects and a list of places
Painted around LüneburgA drawn map with places and projects, a filter by trade and three project pages with fact sheet, strips of the shades used and a testimonial after handover.
Kalkblau Scroll to explore
The centrepiece

Your shade on your own wall

Anyone looking for a painter is usually looking for a shade. The wall trial rolls each of the twelve palette shades onto a drawn living room wall and shows how it looks in light from the north, east, south and west, before a real sample strip goes on the wall.

  1. Twelve shades, one wall

    One click on a shade and a roller repaints the drawn wall. Alongside are name, colour value, how it reads in light and the rooms it suits.

  2. Light from four directions

    A switch for the direction the window faces tints the whole room, cool in the north, golden in the west. One sentence below says what that means for the shade.

  3. From shade to enquiry

    The link under each shade leads to the form with that shade already ticked. Your AI swaps the palette in src/data/site.ts, and the wall trial reads from there.

Colour consultation page with a drawn living room whose wall shows the chosen shade, shade buttons and a north, east, south and west switch
12
Shades to try
4
Compass directions
3
Shades per enquiry
Ready when you are

Make Kalkblau your next project

Buy the template and rebuild it yourself, or let us finish it for you together.

The template

The finished website, its knowledge and seven skills in one ZIP

All pages finished Seven skills CLAUDE.md + Knowledge
ai-website-template-kalkblau.zip Instant download
Buy directly
€99 one-time one-time, yours forever

An agency would bill four figures for a website like this.

  • The complete website, every subpage fully designed and written
  • Guideline and knowledge folder, so your AI understands the system
  • Seven skills that maintain and grow the site via chat
  • Docs and skills in English or German, your choice

You rebuild the project folder yourself, with a code editor and an AI tool like Claude Code. The documentation walks you through it.

Secure payment via Stripe, the ZIP arrives right after Made in Germany, built by web designers
Portrait of ai-website.com

Rather have it done for you? With the AI Website Service for €799 we build in your content and take you live. ai-website.com talks it through with you in the call.

Everything included Yours forever Adjustable via chat Made in Germany

All prices at a glance, template, service and custom

Who Kalkblau is built for

A template gets good by making choices. Kalkblau is tailored to one niche, and honest about where it does not fit.

Built for

  1. Master painting businesses with interior painting, exteriors, wallpapering and woodwork in one town and its surroundings
  2. Businesses that offer colour consultation and would rather let customers decide on the wall than on a fan deck
  3. Agencies that deliver finishing trades businesses repeatedly and predictably

Not meant for

  • Joiners and interior fitters with bespoke furniture, for that Asbrock from the same category fits
  • Electricians and plumbing and heating firms, for those Kupferrode and Klarlauf fit
  • Interior decorators with a shop and online sales, the site has no shop

A different industry? Browse all templates

At home on the phone

More than half of all visitors arrive on a phone, in emergencies almost all of them. Kalkblau is built for that, not squeezed into it.

Mobile first. Layout, spacing and tap targets are made for thumbs.
Fast on weak networks. Statically built, free of heavy scripts and plugins.
Mobile entry screen of the Kalkblau template
The first screen
Mobile content section of the Kalkblau template
One section deeper

From ZIP to live website

Three steps. You need Node.js, an editor and one hour.

How your template works

Download the website with all its pages, design rules and seven skills as a project folder.

ai-website.zipYour complete project folder
Website
Design
Copy
SEO
Quality
Knowledge
Seven skills for working on your website.

Open the project in your AI tool. Describe the brand and offer, then review the changes.

You set the direction.
“Use my logo and my colours.”

Design rules applied

Your brand incorporated

Services added

Your sentence becomes a change.

Replace sample content, check desktop and mobile, and publish with your own hosting provider.

your-website.com
Your brand
Your business. Your website.Your offer.
Clear and to the point.
Get in touch
Your content. Your pages. Your code.
Illustrative workflow

More than a pretty surface

Kalkblau ships with its knowledge and the seven skills, so your AI understands the website instead of guessing it apart.

Finished website. Every page of the niche, responsive, extremely fast and Google-friendly.
Guideline. The CLAUDE.md tells your AI how Kalkblau thinks, designs and writes.
Knowledge folder. The Knowledge folder bundles SEO strategy, tone of voice and the component map.
Seven skills. From SEO to quality assurance. Your AI maintains and grows the website via chat.
Yours forever. Pay once and the website, knowledge and skills are completely yours.
GDPR-friendly. Self-hosted fonts, no external CDNs, no tracking built in.

Quick answers

A strip in a palette shade, rolled straight onto the wall in question. It stays for two days so you see it in morning and evening light. The whole site is built around this idea, from the drawn strips in the opening to the shade picker in the form.

Yes. The twelve shades live in src/data/site.ts with name, colour value, how they read in light and suitable rooms. Wall trial, palette, form and footer read from there. Your AI replaces the palette in one go, and the knowledge files name every place.

As soon as you enter them. The guide prices live in the data files under src/data, the room calculator and the hour picker have their rates in their own page. Your AI enters your values in one go.

Yes. Every service is a data entry with its own page. Your AI removes what you do not offer, together with its page, links and sitemap entry, and the template-setup skill describes the way.

No. Business, names, prices, projects, key figures and testimonials are invented and marked as examples on the page. There is deliberately no rating, not even in the structured data. The phone number comes from a block the German Federal Network Agency keeps free for media.

As placeholder pages with instructions, not as finished texts. The legal notice lists the details a painting business must give plus the image credits, the privacy page describes what the website does technically. We deliberately supply no legal texts, because they differ for every business.

No. Font and photos live in the project, map, rollers and graphics are drawn in code, there are no tracking pixels and no videos. Consent is prepared in case you add an analytics service later.

Yes. Every heading, text and figure is there without a script, the graphics show their final state and the questions are expanded.

The German original uses the formal Sie throughout. The English edition addresses visitors as you.

Anywhere that serves static files. Astro builds the site into a folder of finished HTML that runs without a database or server script. The form checks the input but does not send anything yet, it needs a recipient before going live.

Yes. Pay once and it is yours forever, for your own projects and client projects. You get the full source code without watermarks.

The photos come from Pexels and may be used commercially. They show no real business, no real staff and no real sites, and no recognisable face appears next to a name. Your own photos belong in the team and project sections, LICENSES.md explains what applies.

Yes. In the English package the whole website is in English, with English knowledge files and English skills.

No. You tell your AI in the project folder what should change, and it finds the place via CLAUDE.md and the seven skills. If you want to work by hand, the content lives in a few data files under src/data.

Your next step

Ready for Kalkblau?

The complete template is ready as a ZIP.

  • Ready in hours. Download the ZIP, run npm install, and the finished website runs locally for you.
  • Yours forever. Pay once, and website, knowledge and skills belong entirely to you, with no running costs.
  • Adjustable via chat. Your AI turns Kalkblau into your brand, page by page.
See what is included
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€99 one-time incl. VAT, everything included, yours forever