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Marketplace · Coaching

Arvenwerth. The coaching presence that is set like a magazine.

Arvenwerth is the presence of a business coaching company for women entrepreneurs. 23 pages in charcoal and cream, set in Playfair Display, with five building blocks including detail pages, three programmes from Compass to Zenith, the process in four phases, three case studies with figures from before and after, a career in five stations and four written journal articles.

What you get

For everyone who builds it themselves. You get the complete code as a ZIP. Rather have it done for you?

23 pages5 building blocks with a detail page3 case studies with figures
Portrait of ai-website.com Creator of this template ai-website.com
The idea behind it

A presence that works through calm.

Read the full story

Arvenwerth speaks to women entrepreneurs who are already earning well and still feel they are administering their company rather than leading it. The presence answers that with calm. Charcoal, cream and sand carry every surface, Playfair Display sets every headline, and enough air is left between the blocks for each sentence to stand on its own. This is the one edition in the series that works entirely without a signal colour.

The most striking trait is the change from light to dark. The homepage runs from a full-height hero into a triptych of two still lifes, then into a charcoal split band, on through the five building blocks as an accordion, the case study in the dark block, the six-part bento and the four phases. Every surface announces the kind of section that follows, and every image appears behind a curtain that lifts as you scroll.

Everything that could pass as evidence carries its label. Every client voice visibly begins with the word Example, the three case studies name profiles instead of company names, an employment law firm, an interior design studio and an HR consultancy, and the footer states that all content is invented. The image credits also mark the nine motifs with a recognisable face that give way to your own photographs before you go live. Your real, approved evidence replaces the examples by chat.

pages fully built
23
building blocks with their own page
5
case studies with figures
3
skills for your AI
7

Scroll through the homepage.

The Arvenwerth homepage travels as you scroll. Each stop explains why a section is built the way it is.

arvenwerth-coaching.de
Full homepage of the Arvenwerth template
  1. 01

    A hero over the full height

    A portrait fills the screen, two veils and the headline sit on top of it, and the lines rise in one after another. Along the bottom edge stand the scroll cue and the working radius, Frankfurt and digitally across the whole DACH region.

  2. 02

    The triptych

    Two still lifes frame the core sentence in four lines, the last of them in italics. Below it a button leads straight to the way of working, and a band of six topic words runs through the picture.

  3. 03

    The dark split band

    A black and white portrait across half the width, next to it on charcoal four lines that name what changes in twelve weeks. One sentence, three programmes, a conversation guide, one key figure.

  4. 04

    Five building blocks as an accordion

    Positioning, offer architecture, visibility, sales and leadership as numbered rows. One click opens duration, format and investment, a second leads to the detail page of that building block.

  5. 05

    The case study in the dark block

    The first case study with an image, three key figures and the way through to its own page. The image moves slowly closer on hover, and apart from the hero this is the only block on deep charcoal.

  6. 06

    Four phases, twelve weeks

    Clarity, architecture, market and repeatability as a numbered track on dark ground. The same process stands a second time on the services page, there on sand.

  7. 07

    Compass, Arvenwerth, Zenith

    Three programmes with price, duration and content, the middle one highlighted. Above them stands the sentence that a poor fit is said out loud in the first conversation.

arvenwerth-coaching.de Scroll to explore
Full homepage of the Arvenwerth template, enlarged

Not one page. All of them.

You are not buying a homepage full of promises, you are buying a complete website. Every subpage is fully designed and written.

1 / 8
Services page of the Arvenwerth template
ServicesFive building blocks as a dark index that shows an image at the pointer on the desktop, below it five detail cards with duration, format and investment, the process and the three programmes.
Building block page of the Arvenwerth template
Building block in detailPositioning on one page, with three sentences on who it fits, four modules in a fixed order, three outcomes and the way to the next building block.
Case studies page of the Arvenwerth template
Case studiesA running line of industries, a strip of images from three cases and below them the case studies as a list, each with three key figures and the building blocks involved.
Case study page of the Arvenwerth template
Case studyThe law firm from fourteen services down to three, with the starting point, four steps of work, four key figures on charcoal and the partner's quote.
About page of the Arvenwerth template
About meAn editorial split with the brand set vertically along the edge, plus the guiding sentence on dark ground, five stations of the career, four principles and the four figures.
Journal page of the Arvenwerth template
JournalThe most recent article given a large opening, three more in the grid and the list of topics. All four articles are written in full length, with reading time and a table of contents.
Questions page of the Arvenwerth template
Common questionsThe figure ten stands large behind the hero, below it ten questions as an accordion and a topic column that travels along with a picture.
Contact page of the Arvenwerth template
ContactA dark information column with three steps, the address and office hours, next to it the form with a topic selector. The directions are given as text, because no map service is embedded.
arvenwerth-coaching.de Scroll to explore
The heart of it

Two typefaces and twelve values carry twenty-three pages.

The effect of Arvenwerth comes out of the typography. Playfair Display at large sizes for every headline, Inter for everything that is read, plus twelve colour values that all sit between cream, sand and charcoal. That is why even the questions page looks like a magazine.

  1. Playfair Display up to seven rem

    Headlines rise in line by line, the accent word stands in italics. On the phone the hero starts at 2.55 rem and grows through three fully written steps up to seven.

  2. Twelve values, all neutral

    Charcoal, cream, sand and taupe stand as tokens at the top of global.css. Light and dark bands alternate, so the reader knows before the first word which kind of section is coming.

  3. The curtain in front of every image

    Every image sits behind a surface in cream, sand or charcoal that lifts as you scroll, while the image settles back out of its enlargement. With reduced motion it stands there finished straight away.

Services page of the Arvenwerth template
2
typefaces for everything
12
colour values, all neutral
23
pages in the same setting
Ready when you are

Make Arvenwerth your next project.

Buy the template and rebuild it yourself, or let us finish it for you together.

The template

The finished website, its knowledge and seven skills in one ZIP.

All pages finished Seven skills CLAUDE.md + .context
ai-website-template-arvenwerth.zip Instant download
Buy directly
99 € 89 € one-time one-time, yours forever

An agency would bill four figures for a website like this.

  • The complete website, every subpage fully designed and written
  • Guideline and knowledge folder, so your AI understands the system
  • Seven skills that maintain and grow the site via chat
  • Docs and skills in English or German, your choice

You get the project folder as a ZIP and rebuild it yourself. For that you need a code editor and an AI tool such as Claude Code. The way there is in the documentation.

Secure payment via Stripe, the ZIP arrives right after
Portrait of ai-website.com

Rather have it done for you? With the AI Website Service for €799 we build in your content and take you live. ai-website.com talks it through with you in the call.

Everything included Yours forever Adjustable via chat

Who Arvenwerth is built for.

A template gets good by making choices. Arvenwerth is tailored to one niche, and honest about where it does not fit.

Built for

  1. Business coaches, consultants and strategists working alone or as a pair
  2. Everyone who sells several building blocks singly and as a programme, with a fixed duration and an open price
  3. Consultancies whose presence should feel calm, premium and editorial
  4. Everyone who uses a journal as evidence of depth and shows case studies with figures

Not meant for

  • Presences meant to carry a strong signal colour, here charcoal, cream and sand do the work
  • Shops and booking flows with a cart, login or payment
  • Large coaching teams with a team page of their own, that is what Vahlbrink and Marnstett are for

A different industry? Browse all templates

At home on the phone.

More than half of all visitors arrive on a phone, in emergencies almost all of them. Arvenwerth is built for that, not squeezed into it.

Mobile first. Layout, spacing and tap targets are made for thumbs.
Fast on weak networks. Statically built, free of heavy scripts and plugins.
Mobile entry screen of the Arvenwerth template
The first screen
Mobile content section of the Arvenwerth template
One section deeper

This is what the ZIP holds.

You are not buying a theme, you are buying a template. Website, knowledge and skills, ready for you and your AI.

One sentence is enough

This is how you work with the skills. You write, your AI rebuilds.

start

Turn Arvenwerth into my consultancy. I work alone in Hamburg and have three building blocks, walk me through all the questions.

copywriting

Rewrite the five building blocks onto my offer. Financial planning, pricing and succession, that is all I do.

design-system

Keep the black and white and switch Playfair Display to a quieter serif, including the style guide and share preview.

seo

Create a new journal article. Why an hourly rate is the wrong instrument for consultants.

€89 one-time, incl. VAT. Everything in this tree is yours.

From ZIP to live website.

Three steps, no agency waiting line. You need Node.js, an editor and one curious hour.

  1. 01

    Unpack the template

    Open the ZIP, open the folder in Claude Code, npm install and npm run dev. All 23 pages run immediately on localhost.

  2. 02

    Brief your AI

    The CLAUDE.md explains the twelve colour tokens, the hero form of every page type and the evidence rules to your AI. Seven skills know how copy, design, search and quality checks fit together.

  3. 03

    Content in, go live

    The template-setup skill guides the rebuild onto your company, until a full text search for Arvenwerth returns zero hits. npm run build produces static HTML for any web space.

More than a pretty surface.

Arvenwerth ships with its knowledge and skills, so your AI understands the website instead of guessing it apart.

Finished website. Every page of the niche, responsive, extremely fast and Google-friendly.
Guideline. The CLAUDE.md tells your AI how Arvenwerth thinks, designs and writes.
Knowledge folder. The .context bundles SEO strategy, tone of voice and the component map.
Seven skills. From SEO to quality assurance. Your AI maintains and grows the website via chat.
Yours forever. Pay once and the website, knowledge and skills are completely yours.
GDPR-friendly. Self-hosted fonts, no external CDNs, no tracking built in.

Quick answers.

For business coaches, consultants and strategists who stand at the centre themselves and offer several building blocks. The niche is interchangeable. The template-setup skill rebuilds the presence onto your topics, whether finance, succession or marketing.

23 pages, 22 of them content pages plus a 404 of its own. Among them five building block detail pages, three case studies with their own page, four fully written journal articles, a questions page with ten answers, a contact form and the thank you page that follows it.

Astro 5 with its own CSS and its own TypeScript, without a CSS framework and without a dependency for the interaction. Everything is static, the consent dialog is part of it, and a map service is deliberately left out.

No, and every place says so visibly. Every client voice begins with the word Example, the case studies name profiles such as an employment law firm instead of real company names, and the footer calls the presence a fictional demo template. Your real, approved evidence replaces them by chat.

All 49 image files sit locally in the project, nothing is loaded from outside servers at runtime. The image credits name every source and mark the nine motifs with a recognisable face that give way to your own photographs before you go live. If you have none yet, ask by chat to take the people out of the layout and keep the still lifes.

Yes. The start skill asks about your setup and turns the About me page into a page about all of you. Building blocks, case studies and voices grow with it, and every page type stays.

Both pages exist, carry noindex and contain instructions instead of legal text. The privacy page lists the technical facts of this website, so your reviewed wording builds on real details.

Your next step

Ready for Arvenwerth?

The complete template is ready as a ZIP. Buy it directly, or take one more look at everything inside.

  • Ready in hours. Download the ZIP, run npm install, and the finished website runs locally for you.
  • Yours forever. Pay once, and website, knowledge and skills belong entirely to you, with no running costs.
  • Adjustable via chat. Your AI turns Arvenwerth into your brand, page by page.
See what is included
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