New in the marketplace Marketplace · Coaching 
Creator of this template ai-website.com
Klarenholt. Built for coaches who earn trust before the first meeting
Klarenholt is the template for coaches and consultants building a personal brand. Twenty-one finished pages, from the homepage through fourteen blog articles to the Clarity Check, a self-assessment that collects leads.
For your own websites and client projects. Customize the project folder in your AI tool. Want us to handle the setup?
Creator of this template ai-website.com The story
Born from real consulting work
Read the full story
Klarenholt is not a page-builder concept. The template grew out of the real website project of a licensed psychologist, built for executives looking for a calm counterpoint to the noisy coaching market. For the marketplace, everything was anonymized and systemized. Johanna Klarenholt of Münster is fictional, every decision behind her website is real.
Why is there exactly one terracotta accent? Why does the website keep a formal, respectful voice? Why does the self-assessment end in a PDF instead of a sales call? Decisions like these are documented inside the template, in the CLAUDE.md and the knowledge folder. Your AI reads them and keeps designing in the same spirit instead of guessing.
That is why Klarenholt feels like the work of a good agency, one step before the client delivers her content. This is exactly where you take over.
- finished pages
- 21
- blog articles, fully written
- 14
- questions in the Clarity Check
- 12
- skills for your AI
- 6
Scroll through the homepage
The Klarenholt homepage travels as you scroll. Each stop explains why a section is built the way it is.
- 01
An opening like a conversation
Cream instead of loud color, a serif headline with a point of view and a single call to action. People looking for counsel need calm, not sales pressure, so the first impression builds closeness.
- 02
Four services, set like an editorial
Coaching, consulting, facilitation and speaking as asymmetric rows instead of identical cards. Every row leads to a fully written detail section.
- 03
The dark conviction band
Three words on plum. Listen, clarify, move forward. The band gives the page depth and the brand a center, without a single sales line.
- 04
Fit over flattery
We are a match if. An honest list filters out the wrong inquiries before they reach the calendar. Here, honesty is the selling point.
- 05
The Clarity Check works alongside
Twelve questions, four dimensions, a PDF report in exchange for an email address. The lead magnet collects contacts while the consultant consults.
Not one page. All of them
You are not buying a homepage full of promises, you are buying a complete website. Every subpage is fully designed and written.
1 / 6
The highlight
A blog that already comes filled
Most coaching sites start with an empty blog and stay that way. Klarenholt delivers the Insights section stocked: fourteen articles about leadership, written in the brand's voice. They are example texts by an invented consultant, so a starting point to rewrite, not content about you.
- Fourteen articles as a starting point
From the first 100 days to saying no with poise. Every article carries subheadings, an image and a reading time. The structure holds, the topics you rewrite for your own practice.
- An overview with search and topics
The Insights page filters by six topics and searches all articles live. No plugin, no database.
- Every article sells quietly
Each text ends with a calm invitation to an intro call. The content builds trust, the close is already waiting.
- 14
- articles on day one
- 6
- topic filters
- 0
- plugins needed
Ready when you are
Make Klarenholt your next project
Buy the template and rebuild it yourself, or let us finish it for you together.
The template
The finished website, its knowledge and seven skills in one ZIP
All pages finished Seven skills CLAUDE.md + Knowledge
ai-website-template-klarenholt.zip Instant download Buy directly 99 € 89 €
An agency would bill four figures for a website like this.
- The complete website, every subpage fully designed and written
- Guideline and knowledge folder, so your AI understands the system
- Seven skills that maintain and grow the site via chat
- Docs and skills in English or German, your choice
You rebuild the project folder yourself, with a code editor and an AI tool like Claude Code. The documentation walks you through it.
Secure payment via Stripe, the ZIP arrives right after Made in Germany, built by web designers Rather have it done for you? With the AI Website Service for €799 we build in your content and take you live. ai-website.com talks it through with you in the call.
Everything included Yours forever Adjustable via chat Made in Germany
Who Klarenholt is built for
A template gets good by making choices. Klarenholt is tailored to one niche, and honest about where it does not fit.
Built for
- Coaches, consultants and psychologists with their own practice and a clear point of view
- Solo professionals whose clients need trust before they pick up the phone
- Consulting brands with a content strategy, the blog and the self-assessment are already there
- Freelancers and agencies that want to deliver personal brands repeatedly and predictably
Not meant for
- Coaching platforms with course sales, logins and checkout flows
- Teams of five consultants or more that need a company website instead of a personal brand
- Projects that want a countdown funnel instead of a calm presence
A different industry? Browse all templates
At home on the phone
More than half of all visitors arrive on a phone, in emergencies almost all of them. Klarenholt is built for that, not squeezed into it.
Mobile first. Layout, spacing and tap targets are made for thumbs.
Fast on weak networks. Statically built, free of heavy scripts and plugins.
This is what the ZIP holds
The website and its working foundation in one project folder. Adapt sample content before launch.
src/pages/ + public/ The complete website. 21 pages of plain HTML, no build step, self-hosted fonts assets/ One stylesheet, one script, the self-assessment logic and all sample images stored locally BILDNACHWEIS.md Every sample photo with its source, royalty-free from Unsplash styleguide.html The style guide in the browser. Colors, typography, components and the signature sections api/ Contact form and Clarity Check delivery as ready-made PHP, SMTP credentials as placeholders CLAUDE.md The guideline. How Klarenholt thinks, designs and writes Wissen/ The knowledge folder. Project map, brand, common tasks, publishing .claude/skills/ Seven skills. SEO, copywriting, design system, quality assurance, system knowledge, template setup Your brief for the AI
Describe the change in your AI tool and review the preview.
Template setup
“Turn Klarenholt into the site of coach Miriam Berg in Hamburg, focused on team development.”
Design system
“Swap the terracotta for a deep petrol, please check the contrast.”
Copywriting
“Create a new Insights article about delegation, same tone as the others.”
SEO
“Optimize all titles and descriptions for Hamburg instead of Münster.”
System knowledge
“The Clarity Check should score five dimensions instead of four, walk me through it.”
€89 one-time, incl. VAT. Everything in this tree is yours.
From ZIP to live website
Three steps. You need Node.js, an editor and one hour.
More than a pretty surface
Klarenholt ships with its knowledge and skills, so your AI understands the website instead of guessing it apart.
Finished website. Every page of the niche, responsive, extremely fast and Google-friendly.
Guideline. The CLAUDE.md tells your AI how Klarenholt thinks, designs and writes.
Knowledge folder. The Knowledge folder bundles SEO strategy, tone of voice and the component map.
Seven skills. From SEO to quality assurance. Your AI maintains and grows the website via chat.
Yours forever. Pay once and the website, knowledge and skills are completely yours.
GDPR-friendly. Self-hosted fonts, no external CDNs, no tracking built in.
Quick answers
An editor and ideally Claude Code. No build, no dependencies, unpack the ZIP and start. Even without AI it remains clean HTML and CSS that any developer will understand.
The mechanics are finished and that is the laborious part: twelve questions with a branching path, scoring across four dimensions, PDF generation in the browser and delivery by PHP with consent. The questions and the result texts are a generic leadership example, because nobody can write a self-assessment about your topic in advance. You tell your AI what your subject is and it swaps questions and texts. The frame stays.
Better not unchanged. The fourteen texts are example content by an invented consultant and sit identically in every template sold. Use them as a frame and a tone reference and have your AI rewrite them for your stance and your cases, then they are yours.
No, deliberately not. We do not ship legal texts because we do not offer legal advice. The footer links are prepared, and you create both pages with your own reviewed texts.
Yes, completely. Pay once, receive the ZIP, adapt it and use it for your project. Yours forever, with no site-builder limits and no watermark.
Yes. All scenery images are royalty-free Unsplash photos stored locally in the template, with the credits file included. Only the portraits are placeholders without model releases, so you replace them with your own photos before going live. The design-system skill handles the swap.
Yes. Plain HTML runs on any web space. Only the contact form and the Clarity Check delivery need PHP, which practically every shared host provides. Without PHP the website still works, only the forms will not send.
Currently by email order. Send us a short note about who the website is for and you will receive the ZIP with everything included. The guideline, knowledge folder and skills come in German or English, your choice.
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Your next step
See what is included Ready for Klarenholt?
The complete template is ready as a ZIP.
- Ready in hours. Download the ZIP, run npm install, and the finished website runs locally for you.
- Yours forever. Pay once, and website, knowledge and skills belong entirely to you, with no running costs.
- Adjustable via chat. Your AI turns Klarenholt into your brand, page by page.