Skip to content
Marketplace · Coaching

Nordstett. Built for coaches whose clients tell substance from motivational talk.

Nordstett is the template for a private coaching practice. Nineteen pages in mist white with iris violet: three programmes with their own detail page and a comparison table, method, results with three case journeys, six written journal articles and a lead magnet. By chat it becomes your practice.

What you get

For everyone who builds it themselves. You get the complete code as a ZIP. Rather have it done for you?

19 pages3 programmes with a comparison table6 journal articles fully written
Portrait of ai-website.com Creator of this template ai-website.com
The story

A practice that turns sobriety into the product sample.

Read the full story

Nordstett grew out of an observation: people with responsibility distrust coaching websites that sound like a motivational seminar. So the template speaks like its audience: short sentences, open terms, a programme comparison instead of superlatives. The coach Marlene Vogt from Hamburg is invented; the system behind her is the value.

Every decision stands in the template with its reason: why does every testimonial visibly carry the Example prefix? Why does the line between coaching and therapy stand in the FAQ? Why does every headline emphasise exactly one word in italics? Your AI reads these rules and keeps working in their spirit.

The result is a website that works like a good first conversation: calm, precise, without sales pressure. Exactly at the point where the real clients arrive, you take over.

finished pages
19
programmes with their own page
3
journal articles written
6
skills for your AI
7

Scroll through the homepage.

The Nordstett homepage travels as you scroll. Each stop explains why a section is built the way it is.

nordstett.de
Full homepage of the Nordstett template
  1. 01

    A hero with one italic word

    The headline builds word by word, exactly one word stands italic in iris violet. Next to it the portrait with parallax and the pill with the response time.

  2. 02

    Three programmes, one comparison table

    One-to-one coaching, executive mentoring and the group intensive as cards, the most chosen one highlighted in dark. Below, a table puts rhythm, duration and investment side by side.

  3. 03

    The big quote panel

    One example voice with three key figures on full iris violet. The only moment where the brand takes the whole surface.

  4. 04

    Results as case journeys

    Three detailed journeys with starting point, work and numbers instead of a wall of quotes. Every example visibly labelled until real evidence exists.

  5. 05

    A journal with reading progress

    Six written articles on decisions, boundaries and pauses. A progress bar accompanies the reading, the lead magnet invites to the 7-day clarity plan.

nordstett.de Scroll to explore
Full homepage of the Nordstett template, enlarged

Not one page. All of them.

You are not buying a homepage full of promises, you are buying a complete website. Every subpage is fully designed and written.

1 / 7
Programmes page of the Nordstett template
ProgrammesThree programme cards with their frame, below the comparison with rhythm, duration and open investment.
Programme detail page of the Nordstett template
Programme detailEvery programme has its own page with the course in phases, the frame, one example voice and its own questions.
Method page of the Nordstett template
MethodSix principles and three steps instead of a method show. The toolkit stands in the open.
Results page of the Nordstett template
ResultsThree case journeys with numbers and the voices section, every example visibly labelled.
Journal page of the Nordstett template
JournalSix finished articles with honest reading times, categories and the lead magnet as the way in.
About page of the Nordstett template
AboutThe career in five stations, the attitude in six sentences and the rules of working together.
Contact page of the Nordstett template
ContactThe first conversation as the only CTA, three ways to get in touch and the questions before the first mail.
nordstett.de Scroll to explore
The highlight

A comparison that decides instead of selling.

Most coaching websites describe one offer after another. Nordstett puts the three programmes side by side: rhythm, duration, format, investment and who each is for, in one table. Whoever is torn sees the difference at a glance and chooses for themselves.

  1. Open terms instead of sales pressure

    Duration, rhythm and investment stand openly on the page for every programme. Exactly the transparency decisive people expect.

  2. The most chosen card wears dark

    One of the three cards is highlighted in dark and carries the amber badge. A visual anchor, no countdown and no scarcity trick.

  3. Honestly: not for everyone

    Below the comparison an own section says openly when coaching does not fit right now. That honesty is the strongest sales argument of the niche.

Programmes page of the Nordstett template
3
programmes compared
5
rows per comparison
1
italic word per headline
Ready when you are

Make Nordstett your next project.

Buy the template and rebuild it yourself, or let us finish it for you together.

The template

The finished website, its knowledge and seven skills in one ZIP.

All pages finished Seven skills CLAUDE.md + .context
ai-website-template-nordstett.zip Instant download
Buy directly
99 € 89 € one-time one-time, yours forever

An agency would bill four figures for a website like this.

  • The complete website, every subpage fully designed and written
  • Guideline and knowledge folder, so your AI understands the system
  • Seven skills that maintain and grow the site via chat
  • Docs and skills in English or German, your choice

You get the project folder as a ZIP and rebuild it yourself. For that you need a code editor and an AI tool such as Claude Code. The way there is in the documentation.

Secure payment via Stripe, the ZIP arrives right after
Portrait of ai-website.com

Rather have it done for you? With the AI Website Service for €799 we build in your content and take you live. ai-website.com talks it through with you in the call.

Everything included Yours forever Adjustable via chat

Who Nordstett is built for.

A template gets good by making choices. Nordstett is tailored to one niche, and honest about where it does not fit.

Built for

  1. Coaches for leaders, founders and the self-employed
  2. Executive coaches and mentors working with programmes instead of single sessions
  3. Consultants with a calm, sober positioning
  4. Freelancers who want to deliver coaching presences repeatedly and predictably

Not meant for

  • Shops and anything with a cart, login or payment flow
  • Law firms and real legal advice, that is what Nordhelm is for
  • Teams and organisations with many contacts, that is what Thalbrandt is for

A different industry? Browse all templates

At home on the phone.

More than half of all visitors arrive on a phone, in emergencies almost all of them. Nordstett is built for that, not squeezed into it.

Mobile first. Layout, spacing and tap targets are made for thumbs.
Fast on weak networks. Statically built, free of heavy scripts and plugins.
Mobile entry screen of the Nordstett template
The first screen
Mobile content section of the Nordstett template
One section deeper

This is what the ZIP holds.

You are not buying a theme, you are buying a template. Website, knowledge and skills, ready for you and your AI.

One sentence is enough

This is how you work with the skills. You write, your AI rebuilds.

Template setup

Turn Nordstett into the website of my coaching practice for founders in Munich.

Copywriting

Rewrite the three programmes onto my offer: sparring, a year-long engagement, a workshop series.

SEO

Create a new journal article: learning to delegate as a founder.

Design system

The brand should become a deep forest green instead of violet, including the logo and OG cards.

€89 one-time, incl. VAT. Everything in this tree is yours.

From ZIP to live website.

Three steps, no agency waiting line. You need Node.js, an editor and one curious hour.

  1. 01

    Unpack the template

    Open the ZIP, open the folder in Claude Code, npm install and npm run dev. Nineteen pages run immediately on localhost.

  2. 02

    Brief your AI

    The CLAUDE.md explains the iris scale, the italic accent word and the evidence rules to your AI; the seven skills know how to maintain everything.

  3. 03

    Content in, go live

    The template-setup skill guides the rebuild onto your practice, with the zero-hit proof. npm run build produces static HTML for any web space.

More than a pretty surface.

Nordstett ships with its knowledge and skills, so your AI understands the website instead of guessing it apart.

Finished website. Every page of the niche, responsive, extremely fast and Google-friendly.
Guideline. The CLAUDE.md tells your AI how Nordstett thinks, designs and writes.
Knowledge folder. The .context bundles SEO strategy, tone of voice and the component map.
Seven skills. From SEO to quality assurance. Your AI maintains and grows the website via chat.
Yours forever. Pay once and the website, knowledge and skills are completely yours.
GDPR-friendly. Self-hosted fonts, no external CDNs, no tracking built in.

Quick answers.

For coaches and mentors who work with programmes and want a calm, precise positioning. The niche is interchangeable: the template-setup skill rebuilds the template onto any coaching practice.

No, everything is invented and visibly labelled as an example. The CLAUDE.md commits your AI to replacing evidence only with real, approved voices and never inventing new ones.

All photos are licence-free Unsplash placeholders with documented sources. The portraits have no model release and get replaced with your own images before going live; that is written in the image credits and in the skills.

The pages exist but are deliberately empty, with instructions instead of legal text. You enter your reviewed texts by chat, then the AI removes the noindex.

No. You describe changes by chat and your AI applies them. The three data files keep all content in one place, and npm run build produces static HTML for any web space.

Your next step

Ready for Nordstett?

The complete template is ready as a ZIP. Buy it directly, or take one more look at everything inside.

  • Ready in hours. Download the ZIP, run npm install, and the finished website runs locally for you.
  • Yours forever. Pay once, and website, knowledge and skills belong entirely to you, with no running costs.
  • Adjustable via chat. Your AI turns Nordstett into your brand, page by page.
See what is included
Book a call

Pick a slot right away: choose an intro call in the calendar. Or send us a quick note, we usually reply the same day.

Send an email
€99 €89 Early Bird until 30 September, incl. VAT