Seven skills
You write what you want. Your AI knows how
- start
- template-aufbau
- copywriting
- design-system
- seo
- qualitaetspruefung
- systemwissen
Built for the one voice that speaks plainly
A huge Didone hello beside the portrait
Six wordmarks, visibly labelled as samples
Eighteen years in the front row on a dark band
Coaching, programmes and keynotes in black and white
Bento of figures, photo and a signed quote
Position, clarity, work and impact as four steps
Handwriting in headings, signatures and menu
At most one word per heading
Each page carries its own monogram behind it
Every photo runs through the same monochrome
You write what you want. Your AI knows how
The rules of the template for your AI
Not just squeezed together
Strategy and blueprint in the project
Switched to your brand in one sentence
Executive coaches with a personal brand and own practice
Advisers to boards and managing directors
Speakers offering keynotes alongside coaching
Secure payment via Stripe, the ZIP arrives right after
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Node and ideally Claude Code. Run npm install once, then npm run dev for the preview and npm run build for the finished site. The result is static HTML that any web space can serve.
Marlene Steinbach, her practice in Stuttgart, all quotes, cases and figures are demonstration material. Voices carry the word sample, cases are called sample case, figures carry sample values of the demo, the reference strip is marked as a sample. The markers stay until your real content stands there.
Yes. The persona is written as a woman, the structure is not. Your AI switches name, address and every role label in one pass, and the signature then writes your name.
No. The look comes from one CSS filter and a handful of tokens. Your AI can introduce an accent colour or show the photos in colour, and the knowledge layer explains which contrasts have to be measured on the way.
Mr Dafoe is a real font file, not a graphic. It stresses at most one word per headline, writes the signature and the greeting in the menu. When your AI changes the text, the handwriting changes with it.
No, and that is deliberate. The legal pages are scaffolds with sample data and carry a visible note. What your legal notice really needs depends on legal form and professional law. Have the texts checked by a legal adviser.
All 23 images are stored locally under the Pexels licence, the list is in IMAGE-CREDITS.md. The portraits show real people without a model release and get replaced with your own shots before launch. The black and white filter makes your own pictures match the rest instantly.
Yes. The journal pieces come from one data file, a new entry creates a new page with route and structured data. For a new page type you take the closest of the hero concepts as your model.
Both flows validate the input and show a success state, but nothing is sent yet. Before launch you connect a sending service, it is on the quality assurance checklist. Which one fits depends on your hosting.
The consent dialogue sits centred and only stores the decision in the browser. Fonts and images are local, no request goes to Google, and there is no map, no video and no analytics service. The statistics category is prepared, but no service is wired in.
In the formal register throughout. The audience are boards, managing directors and shareholders. Your AI can change the address in one pass if you prefer it casual.
Yes, completely. Pay once, receive the ZIP, adapt it and use it for your project. Yours forever, for your own websites and for client projects. What you cannot do is resell the template as a template.
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The site for a mindset coaching practice that is allergic to platitudes.
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