New in the marketplace The presence for consulting that is measured by results.
Steinbach is the template for a single executive coach with a personal brand. Eighteen pages in pure black and white, a Didone serif with extreme stroke contrast, handwritten accents and monogram watermarks. Three engagements with pages of their own, four journal pieces from one data file, three sample cases and two form flows. Chat with your AI and it becomes your practice.
For everyone who builds it themselves. You get the complete code as a ZIP. Rather have it done for you?
An executive coach gets recommended, not googled. Whoever lands on her website afterwards checks three things: Has this woman led herself? How does an engagement run? And can she keep quiet? Steinbach answers all three before the question is asked. The biography runs from mechanical engineering to a managing director role, the method names four phases with duration and cadence, and the impact page explains why no client names stand there without a marker.
The tone is part of the positioning: short, hard sentences, antitheses instead of ad copy, open fees in the FAQ. The site says in several places what it does not do, and every quote, case and figure visibly carries the word sample. Exactly this honesty builds the trust that gloss destroys.
Visually, Steinbach is the magazine of the series: pure black and white, a Didone with extreme stroke contrast, a real handwriting for single words and huge monogram watermarks as a quiet stage. A CSS filter sets every photo to black and white. For you that means your own pictures match instantly, however differently they were shot.
The Steinbach homepage travels as you scroll. Each stop explains why a section is built the way it is.
A huge serif greeting, faded in letter by letter, next to the portrait behind a grey gradient. Below it two buttons, no promise.
Six wordmarks show what a reference strip looks like. They are visibly marked as samples until real clients stand there.
A bento grid mixes figures, a photo and a dark quote tile with a handwritten signature. The values carry the note sample values of the demo.
An endless band of placeholder logos in outline typography that pauses on touch. The label above says that real references go here later.
Position, clarity, work, impact. The method stands as a numbered four-step on the home page and has its own page with process and limits.
You are not buying a homepage full of promises, you are buying a complete website. Every subpage is fully designed and written.
Next to the serif and the text face, Steinbach carries a real handwriting: single words in the middle of a headline, the signature under quotes and articles, a greeting in the menu. Huge monogram watermarks add a quiet second layer behind the pages. Together they turn a template into a person, and both stay text: no image files, no graphics. Your AI changes a word and the handwriting writes it.
The handwriting stresses at most one word per headline. The rule sits in the knowledge layer so your AI places the accent instead of using it up.
MS, 01, 04, 45, a question mark: every page carries its own sign as a background. A new sign is one line of markup, not an image export.
Every photo runs through the same black and white filter. Your own pictures match the site instantly, whatever their source.
Buy the template and rebuild it yourself, or let us finish it for you together.
The finished website, its knowledge and seven skills in one ZIP.
ai-website-template-steinbach.zip Instant download An agency would bill four figures for a website like this.
You get the project folder as a ZIP and rebuild it yourself. For that you need a code editor and an AI tool such as Claude Code. The way there is in the documentation.
Secure payment via Stripe, the ZIP arrives right afterRather have it done for you? With the AI Website Service for €799 we build in your content and take you live. ai-website.com talks it through with you in the call.
A template gets good by making choices. Steinbach is tailored to one niche, and honest about where it does not fit.
A different industry? Browse all templates
More than half of all visitors arrive on a phone, in emergencies almost all of them. Steinbach is built for that, not squeezed into it.
You are not buying a theme, you are buying a template. Website, knowledge and skills, ready for you and your AI.
src/data/insights.ts Four written journal pieces as data. A new entry is a new page with route and structured data src/pages/ Eighteen pages, each with a hero concept of its own: split, dark band, cinematic opening, magazine cover src/styles/global.css All colours, spacings and the motion curve as tokens in :root, with measured contrast as a comment src/components/ Navigation with scroll progress, consent dialogue, testimonial card, logo band, reference strip, CTA band public/fonts/ Bodoni Moda, Inter and Mr Dafoe as local WOFF2, no request leaves the server public/img/ 23 images, set to black and white by a CSS filter. Your own pictures adopt the look automatically This is how you work with the skills. You write, your AI rebuilds.
Turn Steinbach into the website of my coaching practice in Manchester.
Rewrite the three engagements to my offer: sparring, team, succession.
Add a fifth journal piece: why your board only speaks in numbers any more.
I would like a deep fir green accent instead of pure black and white, please re-measure the contrasts.
We want to go live next week. What is still missing?
Three steps, no agency waiting line. You need Node.js, an editor and one curious hour.
Open the ZIP, open the folder in Claude Code, npm install and npm run dev. Eighteen pages run on localhost right away.
The CLAUDE.md explains the iron rule to your AI: black and white, one Didone, one handwritten word per headline. The seven skills know how to maintain everything.
The template setup skill walks you through the rebuild, quality assurance through the checklist before launch. npm run build, upload the folder, done.
Steinbach ships with its knowledge and skills, so your AI understands the website instead of guessing it apart.
Node and ideally Claude Code. Run npm install once, then npm run dev for the preview and npm run build for the finished site. The result is static HTML that any web space can serve.
Marlene Steinbach, her practice in Stuttgart, all quotes, cases and figures are demonstration material. Voices carry the word sample, cases are called sample case, figures carry sample values of the demo, the reference strip is marked as a sample. The markers stay until your real content stands there.
Yes. The persona is written as a woman, the structure is not. Your AI switches name, address and every role label in one pass, and the signature then writes your name.
No. The look comes from one CSS filter and a handful of tokens. Your AI can introduce an accent colour or show the photos in colour, and the knowledge layer explains which contrasts have to be measured on the way.
Mr Dafoe is a real font file, not a graphic. It stresses at most one word per headline, writes the signature and the greeting in the menu. When your AI changes the text, the handwriting changes with it.
No, and that is deliberate. The legal pages are scaffolds with sample data and carry a visible note. What your legal notice really needs depends on legal form and professional law. Have the texts checked by a legal adviser.
All 23 images are stored locally under the Pexels licence, the list is in IMAGE-CREDITS.md. The portraits show real people without a model release and get replaced with your own shots before launch. The black and white filter makes your own pictures match the rest instantly.
Yes. The journal pieces come from one data file, a new entry creates a new page with route and structured data. For a new page type you take the closest of the hero concepts as your model.
Both flows validate the input and show a success state, but nothing is sent yet. Before launch you connect a sending service, it is on the quality assurance checklist. Which one fits depends on your hosting.
The consent dialogue sits centred and only stores the decision in the browser. Fonts and images are local, no request goes to Google, and there is no map, no video and no analytics service. The statistics category is prepared, but no service is wired in.
In the formal register throughout. The audience are boards, managing directors and shareholders. Your AI can change the address in one pass if you prefer it casual.
Yes. Buy once, yours forever, no subscription and no strings. You may change everything, delete everything and host it anywhere.
The complete template is ready as a ZIP. Buy it directly, or take one more look at everything inside.
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