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Marketplace · Coaching

Steinbach. Built for the one voice that speaks plainly.

Steinbach is the template for a single executive coach with a personal brand. Eighteen pages in pure black and white, a Didone serif with extreme stroke contrast, handwritten accents and monogram watermarks. Three engagements with pages of their own, four journal pieces from one data file, three sample cases and two form flows. Chat with your AI and it becomes your practice.

What you get

For everyone who builds it themselves. You get the complete code as a ZIP. Rather have it done for you?

18 pagesEditorial in pure black and whiteHandwritten accents and monogram watermarks
Portrait of ai-website.com Creator of this template ai-website.com
The story

A site like a cover story about you.

Read the full story

An executive coach gets recommended, not googled. Whoever lands on her website afterwards checks three things: Has this woman led herself? How does an engagement run? And can she keep quiet? Steinbach answers all three before the question is asked. The biography runs from mechanical engineering to a managing director role, the method names four phases with duration and cadence, and the impact page explains why no client names stand there without a marker.

The tone is part of the positioning: short, hard sentences, antitheses instead of ad copy, open fees in the FAQ. The site says in several places what it does not do, and every quote, case and figure visibly carries the word sample. Exactly this honesty builds the trust that gloss destroys.

Visually, Steinbach is the magazine of the series: pure black and white, a Didone with extreme stroke contrast, a real handwriting for single words and huge monogram watermarks as a quiet stage. A CSS filter sets every photo to black and white. For you that means your own pictures match instantly, however differently they were shot.

finished pages
18
journal pieces from one data file
4
black and white images
23
skills for your AI
7

Scroll through the homepage.

The Steinbach homepage travels as you scroll. Each stop explains why a section is built the way it is.

marlene-steinbach.de
Full homepage of the Steinbach template
  1. 01

    A hero that says hello

    A huge serif greeting, faded in letter by letter, next to the portrait behind a grey gradient. Below it two buttons, no promise.

  2. 02

    Sample references, honestly marked

    Six wordmarks show what a reference strip looks like. They are visibly marked as samples until real clients stand there.

  3. 03

    Numbers with a stance

    A bento grid mixes figures, a photo and a dark quote tile with a handwritten signature. The values carry the note sample values of the demo.

  4. 04

    The logo band

    An endless band of placeholder logos in outline typography that pauses on touch. The label above says that real references go here later.

  5. 05

    Four phases instead of a programme

    Position, clarity, work, impact. The method stands as a numbered four-step on the home page and has its own page with process and limits.

marlene-steinbach.de Scroll to explore
Full homepage of the Steinbach template, enlarged

Not one page. All of them.

You are not buying a homepage full of promises, you are buying a complete website. Every subpage is fully designed and written.

1 / 6
The about page of the Steinbach template, black and white portrait with a rotated handwritten name
AboutA portrait with rotated handwriting, a biography from mechanical engineering to managing director and a timeline with five stations.
The executive coaching page of the Steinbach template, white serif type on a dark band with a watermark
Executive coachingA dark band as the opening, a handwritten insert in the middle of the headline and an offer with duration, cadence and open limits.
The keynotes page of the Steinbach template, centred type over a darkened stage photograph
KeynotesA cinematic opening: a stage photo behind a three-step gradient, a centred title, below it three talk formats with length and setting.
The method page of the Steinbach template, large serif lines with a watermark numeral behind them
MethodA purely typographic opening with a watermark, anchor chips to the four phases and a clear sentence on what the method is not.
The impact page of the Steinbach template, a huge quotation mark watermark above sample cases
ImpactA quotation mark as a watermark, three sample cases with situation, work and result, and six marked voices.
A journal article of the Steinbach template, magazine typesetting with a handwritten signature
JournalEssays set like a magazine with reading time, a signature under the text and a further-reading row. Four pieces come fully written.
marlene-steinbach.de Scroll to explore
The highlight

The handwriting as a second voice.

Next to the serif and the text face, Steinbach carries a real handwriting: single words in the middle of a headline, the signature under quotes and articles, a greeting in the menu. Huge monogram watermarks add a quiet second layer behind the pages. Together they turn a template into a person, and both stay text: no image files, no graphics. Your AI changes a word and the handwriting writes it.

  1. An accent with a rule

    The handwriting stresses at most one word per headline. The rule sits in the knowledge layer so your AI places the accent instead of using it up.

  2. Watermarks as a system

    MS, 01, 04, 45, a question mark: every page carries its own sign as a background. A new sign is one line of markup, not an image export.

  3. One filter, one look

    Every photo runs through the same black and white filter. Your own pictures match the site instantly, whatever their source.

The executive coaching page of the Steinbach template, white serif type on a dark band with a watermark
8
watermark signs
18
finished pages
23
local images
Ready when you are

Make Steinbach your next project.

Buy the template and rebuild it yourself, or let us finish it for you together.

The template

The finished website, its knowledge and seven skills in one ZIP.

All pages finished Seven skills CLAUDE.md + .context
ai-website-template-steinbach.zip Instant download
Buy directly
99 € 89 € one-time one-time, yours forever

An agency would bill four figures for a website like this.

  • The complete website, every subpage fully designed and written
  • Guideline and knowledge folder, so your AI understands the system
  • Seven skills that maintain and grow the site via chat
  • Docs and skills in English or German, your choice

You get the project folder as a ZIP and rebuild it yourself. For that you need a code editor and an AI tool such as Claude Code. The way there is in the documentation.

Secure payment via Stripe, the ZIP arrives right after
Portrait of ai-website.com

Rather have it done for you? With the AI Website Service for €799 we build in your content and take you live. ai-website.com talks it through with you in the call.

Everything included Yours forever Adjustable via chat

Who Steinbach is built for.

A template gets good by making choices. Steinbach is tailored to one niche, and honest about where it does not fit.

Built for

  1. Executive coaches with a personal brand and their own practice
  2. Advisers to boards, managing directors and leadership teams
  3. Speakers with a keynote offer next to their coaching
  4. Freelancers who deliver refined personal brands repeatedly

Not meant for

  • Consulting firms with several partners, that is what Kadenz is for
  • Coaches who sell through a newsletter, that is what Ravensteg is for
  • Therapy, healing and anything with treatment promises
  • Colourful, playful brands, that is what Velling or Solborn are for

A different industry? Browse all templates

At home on the phone.

More than half of all visitors arrive on a phone, in emergencies almost all of them. Steinbach is built for that, not squeezed into it.

Mobile first. Layout, spacing and tap targets are made for thumbs.
Fast on weak networks. Statically built, free of heavy scripts and plugins.
Mobile entry screen of the Steinbach template
The first screen
Mobile content section of the Steinbach template
One section deeper

This is what the ZIP holds.

You are not buying a theme, you are buying a template. Website, knowledge and skills, ready for you and your AI.

One sentence is enough

This is how you work with the skills. You write, your AI rebuilds.

Template setup

Turn Steinbach into the website of my coaching practice in Manchester.

Copywriting

Rewrite the three engagements to my offer: sparring, team, succession.

SEO

Add a fifth journal piece: why your board only speaks in numbers any more.

Design system

I would like a deep fir green accent instead of pure black and white, please re-measure the contrasts.

Quality assurance

We want to go live next week. What is still missing?

€89 one-time, incl. VAT. Everything in this tree is yours.

From ZIP to live website.

Three steps, no agency waiting line. You need Node.js, an editor and one curious hour.

  1. 01

    Unpack the template

    Open the ZIP, open the folder in Claude Code, npm install and npm run dev. Eighteen pages run on localhost right away.

  2. 02

    Brief your AI

    The CLAUDE.md explains the iron rule to your AI: black and white, one Didone, one handwritten word per headline. The seven skills know how to maintain everything.

  3. 03

    Add your content, go live

    The template setup skill walks you through the rebuild, quality assurance through the checklist before launch. npm run build, upload the folder, done.

More than a pretty surface.

Steinbach ships with its knowledge and skills, so your AI understands the website instead of guessing it apart.

Finished website. Every page of the niche, responsive, extremely fast and Google-friendly.
Guideline. The CLAUDE.md tells your AI how Steinbach thinks, designs and writes.
Knowledge folder. The .context bundles SEO strategy, tone of voice and the component map.
Seven skills. From SEO to quality assurance. Your AI maintains and grows the website via chat.
Yours forever. Pay once and the website, knowledge and skills are completely yours.
GDPR-friendly. Self-hosted fonts, no external CDNs, no tracking built in.

Quick answers.

Node and ideally Claude Code. Run npm install once, then npm run dev for the preview and npm run build for the finished site. The result is static HTML that any web space can serve.

Marlene Steinbach, her practice in Stuttgart, all quotes, cases and figures are demonstration material. Voices carry the word sample, cases are called sample case, figures carry sample values of the demo, the reference strip is marked as a sample. The markers stay until your real content stands there.

Yes. The persona is written as a woman, the structure is not. Your AI switches name, address and every role label in one pass, and the signature then writes your name.

No. The look comes from one CSS filter and a handful of tokens. Your AI can introduce an accent colour or show the photos in colour, and the knowledge layer explains which contrasts have to be measured on the way.

Mr Dafoe is a real font file, not a graphic. It stresses at most one word per headline, writes the signature and the greeting in the menu. When your AI changes the text, the handwriting changes with it.

No, and that is deliberate. The legal pages are scaffolds with sample data and carry a visible note. What your legal notice really needs depends on legal form and professional law. Have the texts checked by a legal adviser.

All 23 images are stored locally under the Pexels licence, the list is in IMAGE-CREDITS.md. The portraits show real people without a model release and get replaced with your own shots before launch. The black and white filter makes your own pictures match the rest instantly.

Yes. The journal pieces come from one data file, a new entry creates a new page with route and structured data. For a new page type you take the closest of the hero concepts as your model.

Both flows validate the input and show a success state, but nothing is sent yet. Before launch you connect a sending service, it is on the quality assurance checklist. Which one fits depends on your hosting.

The consent dialogue sits centred and only stores the decision in the browser. Fonts and images are local, no request goes to Google, and there is no map, no video and no analytics service. The statistics category is prepared, but no service is wired in.

In the formal register throughout. The audience are boards, managing directors and shareholders. Your AI can change the address in one pass if you prefer it casual.

Yes. Buy once, yours forever, no subscription and no strings. You may change everything, delete everything and host it anywhere.

Your next step

Ready for Steinbach?

The complete template is ready as a ZIP. Buy it directly, or take one more look at everything inside.

  • Ready in hours. Download the ZIP, run npm install, and the finished website runs locally for you.
  • Yours forever. Pay once, and website, knowledge and skills belong entirely to you, with no running costs.
  • Adjustable via chat. Your AI turns Steinbach into your brand, page by page.
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€99 €89 Early Bird until 30 September, incl. VAT