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Marketplace · Coaching

Ravensteg. Built for coaches who contradict instead of confirming.

Ravensteg is the template for executive coaching, for the one person who works with managing directors and boards. Twenty-one pages in navy, amber and concrete, each with an opening of its own instead of one hero for everything. Four mandates with open fees, five journal pieces, anonymised cases. A conversation with your AI turns it into your coaching practice.

What you get

For everyone who builds it themselves. You get the complete code as a ZIP. Rather have it done for you?

21 pagesAn opening of its own per page typeFour mandates with open fees
Portrait of ai-website.com Creator of this template ai-website.com
The story

A site that takes mistrust as the starting condition.

Read the full story

Executive coaching is not googled, it is recommended. Anyone landing on a site like this has heard a name from somebody and now wants to find out whether the person behind it is any good. So the site does not have to win attention. It has to dissolve a mistrust, and in this order: has this person led anything themselves? What does it cost? Is confidentiality a given?

That is why the coach’s own career appears early and with dates, why all four mandates name their fee, and why the cases are anonymised into profiles rather than decorated with company names. That is exactly how a coach under confidentiality publishes references in real life.

The second decision concerns the opening. Every page type gets one of its own: the hard double-strike of photograph and concrete on the home page, an amber surface with a portrait cutting in on the about page, a bright index on the mandates page, a full-bleed stage shot for the talks. No subpage looks like the one before it.

finished pages
21
openings of its own
13
mandates with fees
4
skills for your AI
7

Scroll through the homepage.

The Ravensteg homepage travels as you scroll. Each stop explains why a section is built the way it is.

malte-ravensteg.de
Full homepage of the Ravensteg template
  1. 01

    The double-strike opening

    Photograph on the left, concrete surface on the right, with no gap between them. No gradient, no rounding, no soft edge. The hardness is the argument.

  2. 02

    The amber marker

    A stroke is drawn under exactly one word of the main headline as you scroll. It belongs to the main headline alone, never to a subheading. Set it everywhere and you have it nowhere.

  3. 03

    Four mandates, four detail pages

    Executive Sparring, First hundred days, Leadership circle, Position review. Each with duration, rhythm, fee and process, none with a promise.

  4. 04

    Cases instead of references

    The clients appear as a profile, not as a company name. Starting point, the work on it, what changed afterwards. Visibly marked as an example.

  5. 05

    Figures that count up

    The figure band counts up as you scroll. The final value sits ready in the markup, so with motion switched off the right number is there and not a zero.

malte-ravensteg.de Scroll to explore
Full homepage of the Ravensteg template, enlarged

Not one page. All of them.

You are not buying a homepage full of promises, you are buying a complete website. Every subpage is fully designed and written.

1 / 6
The about page of the Ravensteg template, amber surface with a portrait and a navy fact strip
About meAn amber surface, the second name as an outline behind it, the portrait cutting in from the right. Below it a navy fact strip with four figures.
The approach page, navy surface with large outline numerals and a running amber band
ApproachA navy surface centred, very large outline numerals in the background, a running amber band. Four cuts and the line between coaching and consulting.
The mandates overview, a bright index of four formats with fees
MandatesA bright index, the photograph follows the line under the pointer. Four formats with open fees.
A mandate detail page, dark band with reference number and an amber strip of key facts
Mandate detailA dark band with a reference number, an amber strip for the key facts, then the process in steps and the questions that usually follow.
The voices page, navy with a large quotation mark and a row of portraits
Voices and casesNavy with a very large quotation mark and a row of portraits. Below it four cases with starting point and result.
A journal piece, navy head with the title image reaching into the bright surface
Journal pieceA navy head, the title image reaches into the bright surface. Reading time, category and at the end a pointer to the matching mandate.
malte-ravensteg.de Scroll to explore
The highlight

An opening of its own for every page type.

Most templates build one hero section and repeat it across twelve pages. Ravensteg has thirteen different ones: the hard double-strike on the home page, the amber surface with a portrait cutting in on the about page, the centred navy surface with outline numerals on the approach page, the bright index with a following image on the mandates page, the dark band with a reference number on the detail pages, the large quotation mark on the voices page, the full-bleed shot for speaking, the giant word on the journal. Click through the pages and every change tells you that you are somewhere else.

  1. No component that does everything

    The openings sit in the head of each page, not in one shared component with twenty switches. Adding a new page type means taking the closest one as a model.

  2. The marker stays with the headline

    However different the openings are, the recognition mark is the same everywhere: an amber stroke under one word of the headline, drawn as you scroll.

  3. Three devices, three decisions

    On a phone the menu is a surface of its own, the double-strike is stacked, the vertical edge label is dropped. Not reflowed, but decided again.

The approach page, navy surface with large outline numerals and a running amber band
13
openings of its own
21
finished pages
28
local images
Ready when you are

Make Ravensteg your next project.

Buy the template and rebuild it yourself, or let us finish it for you together.

The template

The finished website, its knowledge and seven skills in one ZIP.

All pages finished Seven skills CLAUDE.md + .context
ai-website-template-ravensteg.zip Instant download
Buy directly
99 € 89 € one-time one-time, yours forever

An agency would bill four figures for a website like this.

  • The complete website, every subpage fully designed and written
  • Guideline and knowledge folder, so your AI understands the system
  • Seven skills that maintain and grow the site via chat
  • Docs and skills in English or German, your choice

You get the project folder as a ZIP and rebuild it yourself. For that you need a code editor and an AI tool such as Claude Code. The way there is in the documentation.

Secure payment via Stripe, the ZIP arrives right after
Portrait of ai-website.com

Rather have it done for you? With the AI Website Service for €799 we build in your content and take you live. ai-website.com talks it through with you in the call.

Everything included Yours forever Adjustable via chat

Who Ravensteg is built for.

A template gets good by making choices. Ravensteg is tailored to one niche, and honest about where it does not fit.

Built for

  1. Executive coaches working with managing directors and boards
  2. Sparring partners and advisers with a leadership past of their own
  3. Solo consultants who want to publish format and fee openly
  4. Freelancers delivering personal brands repeatedly and predictably

Not meant for

  • Teams and partnerships, the site is built around one person
  • Therapy, medicine and anything promising treatment
  • Shops and anything with a basket, login or checkout
  • Warm, playful coaching brands, Solborn or Velling suit those

A different industry? Browse all templates

At home on the phone.

More than half of all visitors arrive on a phone, in emergencies almost all of them. Ravensteg is built for that, not squeezed into it.

Mobile first. Layout, spacing and tap targets are made for thumbs.
Fast on weak networks. Statically built, free of heavy scripts and plugins.
Mobile entry screen of the Ravensteg template
The first screen
Mobile content section of the Ravensteg template
One section deeper

This is what the ZIP holds.

You are not buying a theme, you are buying a template. Website, knowledge and skills, ready for you and your AI.

One sentence is enough

This is how you work with the skills. You write, your AI rebuilds.

Template setup

Turn Ravensteg into the site for my coaching practice for leaders in mechanical engineering.

Copywriting

Rewrite the four mandates for my offer: sparring, change of role, team, position review.

SEO

Add a journal piece: why your team stays silent in meetings.

Design system

Make the amber a deep petrol, and recalculate the contrasts please.

Quality assurance

I want to go live next week. What is still missing?

€89 one-time, incl. VAT. Everything in this tree is yours.

From ZIP to live website.

Three steps, no agency waiting line. You need Node.js, an editor and one curious hour.

  1. 01

    Unpack the template

    Open the ZIP, open the folder in Claude Code, npm install and npm run dev. Twenty-one pages run on localhost straight away.

  2. 02

    Brief your AI

    The CLAUDE.md explains the iron marker rule, the three surfaces and the surface-dependent amber tone. The seven skills know how to maintain all of it.

  3. 03

    Content in, go live

    The Template setup skill walks you through the rebuild in twelve steps, Quality assurance through the list before launch. npm run build, upload the folder, done.

More than a pretty surface.

Ravensteg ships with its knowledge and skills, so your AI understands the website instead of guessing it apart.

Finished website. Every page of the niche, responsive, extremely fast and Google-friendly.
Guideline. The CLAUDE.md tells your AI how Ravensteg thinks, designs and writes.
Knowledge folder. The .context bundles SEO strategy, tone of voice and the component map.
Seven skills. From SEO to quality assurance. Your AI maintains and grows the website via chat.
Yours forever. Pay once and the website, knowledge and skills are completely yours.
GDPR-friendly. Self-hosted fonts, no external CDNs, no tracking built in.

Quick answers.

Node and ideally Claude Code. Run npm install once, then npm run dev for the preview and npm run build for the finished site. The result is static HTML that any web host will serve.

Malte Ravensteg, the address in Bremen, all the figures, the four mandates and the cases are demonstration material. They show you how the site works with real content. Voices and cases therefore carry a visible Example marker. It stays until your real content is in place.

Honest answer: badly. Ravensteg is built around one person, from the monogram in the header to the I in every sentence. For consultancies with a team, Thalbrandt is the right template, for HR consulting, Merenwald. That cannot be configured away.

It is drawn under one word of the main headline as you scroll and it is the recognition mark of this design. It appears once per page, never under a subheading. That rule is in the CLAUDE.md so that your AI does not water it down.

No, and that is deliberate. The legal notice and privacy pages are scaffolds with example data and carry a visible note at the top. What your legal notice actually needs depends on your legal form and professional rules. Have the texts checked by a lawyer.

The seven shots show a real person without a model release. They have to be replaced with your own photographs before you go live. For a personal brand that is the point where your own images make the biggest difference anyway. All sources are listed in BILDNACHWEIS.md.

Yes. Mandates and journal pieces come from data files, a new entry creates a new page. For a completely new page type you take the closest opening as a model. The Template setup skill walks you through both.

It validates the entries but does not send anything yet. Before going live you connect a sending method, which is on the quality assurance list. The reason: which method fits depends on your hosting.

The consent dialogue sits in the centre, locks the background and cannot be bypassed with Escape or a click beside it. Nothing loads before you decide. Fonts and images are local, no request goes to Google, and there is no map, no video and no social network buttons.

Yes. Bought once, yours for good, no subscription and no questions asked. You may change everything, delete everything and host it anywhere.

Your next step

Ready for Ravensteg?

The complete template is ready as a ZIP. Buy it directly, or take one more look at everything inside.

  • Ready in hours. Download the ZIP, run npm install, and the finished website runs locally for you.
  • Yours forever. Pay once, and website, knowledge and skills belong entirely to you, with no running costs.
  • Adjustable via chat. Your AI turns Ravensteg into your brand, page by page.
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€99 €89 Early Bird until 30 September, incl. VAT