New in the marketplace Fellbrunn. For schools that explain first and sell second.
Fellbrunn is the template for a dog school, animal training and the shop that goes with it. Warm natural tones, a quiet setting of type and thirty one pages that answer two questions before anyone picks up the phone: which class suits my dog, and what size does he need.
For your own websites and client projects. Customize the project folder in your AI tool. Want us to handle the setup?
The most important question is the one nobody asks on the phone
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Anyone looking for a dog school does not ask about prices first. What gets asked is whether this suits my dog. An anxious male from a rescue needs something other than a puppy that jumps at everything.
Fellbrunn answers that before anyone rings. The class finder asks two questions and names exactly one programme. Every class page shows the run of it week by week, the group size and what to bring along.
The shop is not a second business but the continuation of the training. Six things that get used in class, and a size adviser that settles the most common follow up question in advance.
And in several places it says what does not work. No guarantee on behaviour, no medical advice, no figures on success rates. That is not modesty, that is the attitude that makes a dog school credible.
- classes with a detail page of their own
- 6
- guides between 470 and 590 words
- 7
- finished pages
- 31
Scroll through the homepage
The Fellbrunn homepage travels as you scroll. Each stop explains why a section is built the way it is.
- 01
An opening that shows the method
Above the photograph there is no promise, just the sentence the whole thing turns on. Next to it two floating cards with the next class start and the free consultation, so the first question is answered before it gets asked.
- 02
Six programmes as cards
Every class shows duration, group size, level and price. Anyone who wants more lands on a page of its own with a weekly plan, dates and gear.
- 03
The class finder asks two questions
Age and goal, fifteen rules behind them, exactly one recommendation. That replaces the phone call many owners would rather not make before they know they are in the right place.
- 04
A day at the centre as a bento
Classes, hall, grounds and shop in one grid, with pictures instead of adjectives. Below it the before and after slider on a real training case.
- 05
The shop belongs to the training
Six things that get used in class, with a basket, variants and the size adviser. Not a second business but the continuation of the lesson.
- 06
Three steps, one process
Consultation, class, everyday life. The track runs along while scrolling and says at every stop what the owner does and what the school does.
- 07
Dates with places left
The list shows date, time, class and how many places are still free, filtered by programme. Fully booked is a state of its own, not a greyed out button.
- 08
Quotes without a scoreboard
Eight pieces of feedback with a first name, the dog and the class, visibly marked as examples. No stars, no average rating, no invented count.
- 09
Knowledge that answers search queries
Seven guides between 470 and 590 words, each with a structure, a line to remember and one clear next step.
Not one page. All of them
You are not buying a homepage full of promises, you are buying a complete website. Every subpage is fully designed and written.
Make Fellbrunn your next project
Buy the template and rebuild it yourself, or let us finish it for you together.
The finished website, its knowledge and seven skills in one ZIP
ai-website-template-fellbrunn.zip Instant download An agency would bill four figures for a website like this.
- The complete website, every subpage fully designed and written
- Guideline and knowledge folder, so your AI understands the system
- Seven skills that maintain and grow the site via chat
- Docs and skills in English or German, your choice
You rebuild the project folder yourself, with a code editor and an AI tool like Claude Code. The documentation walks you through it.
Secure payment via Stripe, the ZIP arrives right after Made in Germany, built by web designersRather have it done for you? With the AI Website Service for €799 we build in your content and take you live. ai-website.com talks it through with you in the call.
Who Fellbrunn is built for
A template gets good by making choices. Fellbrunn is tailored to one niche, and honest about where it does not fit.
Built for
- Dog schools with fixed classes and running dates, where the group has to stay small and the places left should be visible
- Trainers who want to explain their method before anyone books, instead of advertising with promises of results
- Schools with a shop attached that sell leashes, harnesses and grooming and have to advise on size while doing it
- Businesses with several trainers whose qualifications and areas of responsibility should be on the site
Not meant for
- Pure online shops for pet supplies. The shop has six products, a basket and the size adviser, but no checkout and no shipping logic. If you really sell, you need a shop system behind it.
- Veterinary practices. Emergency hours, catalogues of services and treatment paths are missing, and medical statements are deliberately kept cautious here.
- Animal shelters and associations that rehome. There are no animal profiles, no sponsorships and no donation route.
- Boarding kennels with an occupancy plan. Dates are class dates, not overnight stays with a period and availability.
A different industry? Browse all templates
At home on the phone
More than half of all visitors arrive on a phone, in emergencies almost all of them. Fellbrunn is built for that, not squeezed into it.
From ZIP to live website
Three steps. You need Node.js, an editor and one hour.
More than a pretty surface
Fellbrunn ships with its knowledge and the seven skills, so your AI understands the website instead of guessing it apart.
Quick answers
Yes. The shop is one main page with six products and two components, the basket and the size adviser. Drop it and twenty four pages remain, and the size adviser can sit on a class page as advice, for the right length of leash for example.
No. The list of dates shows dates and places left, the form takes an enquiry. Both are static and come from data files. For real booking with payment you connect a booking system, and the place for it is described in the knowledge folder.
No, all of it is invented and marked as an example. That goes for the permit under section 11 of the German Animal Welfare Act in the imprint as well. Before going live you put in checked details, otherwise you are claiming a permit you may not hold.
The structure fits, the texts do not. Classes, dates, team, shop and guides are built neutral to the trade. The sample texts talk about dogs throughout, so it is a rewrite, not a rebuild, and that is exactly what the skills are for.
Classes and team come from data files. A new class is one entry and produces a complete detail page with the run of it, prices and dates, without anything else to do. From about twelve classes a filter by age or goal is worth it, everything else scales without a rebuild.
Ready for Fellbrunn?
The complete template is ready as a ZIP.
- Ready in hours. Download the ZIP, run npm install, and the finished website runs locally for you.
- Yours forever. Pay once, and website, knowledge and skills belong entirely to you, with no running costs.
- Adjustable via chat. Your AI turns Fellbrunn into your brand, page by page.

