New in the marketplace Moorkamp. For breeders with more enquiries than puppies.
Moorkamp is the template for small breeders, guardian places and anything that is scarce and needs explaining. Twenty five pages in cream, sage and caramel, with an inheritance calculator that shows why a pairing gets called off.
For your own websites and client projects. Customize the project folder in your AI tool. Want us to handle the setup?
The visitor does not arrive wanting to buy, they arrive suspicious
Read the full story
Anyone looking for a puppy has read what the puppy trade does. They are not looking for a pretty photo, they are looking for proof. And in the end they choose the provider who told them something uncomfortable.
That is why this site is built differently from most. It says in six places what it does not do, and it says it in the body text, not in the small print. No puppy without a conversation first. At most three litters a year. No dog for a household empty for eight hours.
Every one of those limits saves phone calls and wins the right people. Alongside them stand numbers you can repeat. Eleven examinations per parent animal is a sentence that works over dinner. Responsible breeding is not.
The pattern fits anywhere a scarce thing is handed out and the provider has to turn people down without being rude.
- pages per language
- 25
- animal profiles from one file
- 6
- results per profile
- 11
Scroll through the homepage
The Moorkamp homepage travels as you scroll. Each stop explains why a section is built the way it is.
- 01
An opener that shows a situation
A full width photo with the name on it and a line about the current litter below. Anyone with nothing to offer right now sees that in two seconds.
- 02
The sage band under the opener
Four facts in capitals with an italic line on the left. It carries the numbers people remember and returns on every animal page.
- 03
The profile list with bold labels
The list that appears once, large, on every page. Label first, then the value slides in, line by line as it comes into view.
- 04
The puppy board by collar colour
Seven colours as tabs, each with a portrait, weight, character and status. Free or taken is written out as a word, not only shown as a colour.
- 05
The week slider
Week one to eight, with picture, weight and milestone moving along. The curve beside it shows all seven animals at once.
- 06
The results sheet that ticks itself off
Eleven examinations on an age axis. The ticks set themselves as you scroll, and beside them stands what each abbreviation means.
- 07
The inheritance calculator
Two switches, four fields, three percentages and a verdict in plain words. The signature feature, and the reason the site reads as credible.
- 08
The yearly cost calculator
Size, grooming, dog licence and classes add up to the cost of the first year. A provider who shows the running costs loses the wrong people and wins the right ones.
- 09
The distance map
A drawn radius instead of an embedded map. Pick a town, see the distance, and the page says for itself when it is too far.
Not one page. All of them
You are not buying a homepage full of promises, you are buying a complete website. Every subpage is fully designed and written.
The calculator that calls a pairing off
Two switches for dam and sire, below them four possible puppies with their genotype and three percentages. If one affected field appears, the verdict says in plain words that this pairing will not happen.
- Every breeder claims to breed for health
This calculator shows in five seconds what that claim even means, and works it out in front of you.
- The exclusion criterion is there in the open
Showing your own no makes you credible. In this niche that is exactly what sells.
- The rule is the genetics, not the wording
A recessive inheritance stays a recessive inheritance. Change the disease and you change only the labels.
Make Moorkamp your next project
Buy the template and rebuild it yourself, or let us finish it for you together.
The finished website, its knowledge and seven skills in one ZIP
ai-website-template-moorkamp.zip Instant download An agency would bill four figures for a website like this.
- The complete website, every subpage fully designed and written
- Guideline and knowledge folder, so your AI understands the system
- Seven skills that maintain and grow the site via chat
- Docs and skills in English or German, your choice
You rebuild the project folder yourself, with a code editor and an AI tool like Claude Code. The documentation walks you through it.
Secure payment via Stripe, the ZIP arrives right after Made in Germany, built by web designersRather have it done for you? With the AI Website Service for €799 we build in your content and take you live. ai-website.com talks it through with you in the call.
Who Moorkamp is built for
A template gets good by making choices. Moorkamp is tailored to one niche, and honest about where it does not fit.
Built for
- Small breeders who place few animals a year and answer every enquiry themselves. The site sorts people out instead of producing more enquiries.
- Businesses where health is the reason people buy. Eleven results per parent animal, a results sheet and a calculator that demonstrates the inheritance.
- Providers with a waiting list and a long wait, who want the path from first call to collection out in the open.
- Any niche where something scarce is handed out and the decision needs trust: guardian places, training places, studios, holiday lets with a list.
Not meant for
- Animal trading and placement at scale. The template claims closeness to the individual animal in many places, and without that closeness it rings false.
- Dog schools and training. Different questions, different search terms. Fellbrunn is the template for that.
- Veterinary practices. Advertising rules apply there that this template does not bring with it.
- Anyone who needs a shop. There is no basket and no checkout, only an enquiry and a waiting list.
A different industry? Browse all templates
At home on the phone
More than half of all visitors arrive on a phone, in emergencies almost all of them. Moorkamp is built for that, not squeezed into it.
From ZIP to live website
Three steps. You need Node.js, an editor and one hour.
More than a pretty surface
Moorkamp ships with its knowledge and the seven skills, so your AI understands the website instead of guessing it apart.
Quick answers
Yes, if you hand out something scarce and need trust for it. The structure of profiles, process, waiting list and limits also carries guardian places, training places or holiday lets. The five guides are written for Labradoodles and would then be rewritten.
No, everything is invented, the breeder too. The site says so in the footer, and the legal notice carries a gap instead of a breeding permit. You enter your own details, the ones you can evidence.
No, and that is deliberate. The legal notice and privacy pages are frames with instructions, both on noindex. A legal text that ships with a template rarely describes your business, and that is exactly what gets challenged.
They check every entry and show a confirmation, but they send nothing until you set up a way to send them. The template setup skill describes three routes, and the shortest is a form service and one changed line.
Around ten kilobytes compressed, with no framework. Scroll scenes, calculators, filters and the gallery run on their own code. There is no library that takes over the scrolling.
Ready for Moorkamp?
The complete template is ready as a ZIP.
- Ready in hours. Download the ZIP, run npm install, and the finished website runs locally for you.
- Yours forever. Pay once, and website, knowledge and skills belong entirely to you, with no running costs.
- Adjustable via chat. Your AI turns Moorkamp into your brand, page by page.

