New in the marketplace Marketplace · Dog training 
Creator of this template ai-website.com
Leinenklar. For offers that can show a number.
Leinenklar is the template for dog training, behaviour work and any offer that runs for weeks and has to show progress. Almost black, one mint accent, twenty six pages and a protocol in four stages that turns a promise into a measurement.
For your own websites and client projects. Customize the project folder in your AI tool. Want us to handle the setup?
Creator of this template ai-website.com The story
Nobody believes it gets better any more
Read the full story
Somebody looking for a dog school because their dog loses it on the leash has had it for months. They have been given advice, mostly unasked for, often contradictory, and at least one piece of it made things worse. By now they walk at five in the morning.
That person no longer believes a promise. They believe a number. Leinenklar is built around exactly that number: the threshold in metres, measured in the first session, written down week by week, with a setback in the middle.
So the site carries three case histories with a curve instead of three testimonials, a check of five questions instead of a contact form as the first step, and seven guides that are worth something even without an intention to buy.
In three places the site says who it is not made for. There are no rating figures, no stars, no average, no aggregateRating in the structured data. Everything invented is visibly marked in the footer, on every single page.
- Programmes with a page of their own
- 4
- Guides between 376 and 473 words
- 7
- Pages built
- 26
Scroll through the homepage
The Leinenklar homepage travels as you scroll. Each stop explains why a section is built the way it is.
- 01
A hero that promises nothing
Two lines over a forest picture, set diagonally, with the sentence this is about. No superlative, no deadline, no promise of success.
- 02
Four figures you can count
Dogs supported, years, the rate from the follow up survey, the size of the field. Formatted in the data, so that an English version does not count them up the German way.
- 03
The stack of four stages
Reading, distance, relearning, everyday life. Four cards that move over each other as you scroll, with the running list on the left. Every stage ends with a result in metres.
- 04
The check as a switch
Five questions, weighted points across four programmes, exactly one recommendation. It exists because most visitors can describe their problem but do not know what the matching offer is called.
- 05
Three dogs, three curves
From 40 to 5 metres, from the stairwell onto the bus, from frustration barking to off leash. Every curve has a kink, and the kink is the week when it got worse.
- 06
Voices without a grade
Six pieces of feedback with a first name, a place and a dog, visibly marked as examples. No stars, no average, no aggregateRating.
- 07
Three people and two team dogs
Who trains, with what focus. Plus Nala and Kiro, who are the most important tool in reactivity training: a calm dog at forty metres.
- 08
Seven guides with an edge
Between 376 and 473 words, each with a structure, a rule of thumb, one uncomfortable passage and exactly one pointer to the matching programme.
- 09
A closer that does not push
No countdown, no last place left. One sentence on what happens in the first session, the response time and two ways to reach us.
Not one page. All of them
You are not buying a homepage full of promises, you are buying a complete website. Every subpage is fully designed and written.
1 / 8
The signature feature
A protocol in four stages that turns a promise into a measurement
Four cards that stack on top of each other as you scroll, with the running list on the left. Every stage has a stated result, and the result is a number. Plus three diagrams that show the course of it, setback included.
- The stack is CSS, not JavaScript
Four cards on position: sticky, plus one CSS variable for the depth that a single scroll listener sets. Without a script all four stand below each other and are fully readable.
- Three diagrams from data, not from images
The threshold diagram, the progress curve and the distance bars draw themselves from the weekly values in the data files. Change a number and you change the picture, and nobody has to supply a new PNG.
- The setback is in the curve
Each of the three stories has a bad week, visible as a kink in the curve. A path without a setback reads like an advertisement, and that is exactly where most reference pages fall down.
Ready when you are
Make Leinenklar your next project
Buy the template and rebuild it yourself, or let us finish it for you together.
The template
The finished website, its knowledge and seven skills in one ZIP
All pages finished Seven skills CLAUDE.md + Knowledge
ai-website-template-leinenklar.zip Instant download Buy directly 99 € 89 €
An agency would bill four figures for a website like this.
- The complete website, every subpage fully designed and written
- Guideline and knowledge folder, so your AI understands the system
- Seven skills that maintain and grow the site via chat
- Docs and skills in English or German, your choice
You rebuild the project folder yourself, with a code editor and an AI tool like Claude Code. The documentation walks you through it.
Secure payment via Stripe, the ZIP arrives right after Made in Germany, built by web designers Rather have it done for you? With the AI Website Service for €799 we build in your content and take you live. ai-website.com talks it through with you in the call.
Everything included Yours forever Adjustable via chat Made in Germany
Who Leinenklar is built for
A template gets good by making choices. Leinenklar is tailored to one niche, and honest about where it does not fit.
Built for
- Dog trainers and behaviour consultants who work with reactive, fearful or insecure dogs and sell a plan instead of tips
- Any offer that runs for weeks and has progress you can measure: coaching, therapy, physiotherapy, music lessons, rehabilitation
- Providers who want to explain their method before anybody books, and who say who they are not for
- Businesses with an advice heavy first session, where the website is meant to sort things out beforehand rather than just produce a phone call
Not meant for
- Online shops. There is no basket, no checkout and no shipping logic. The card calculator calculates, it does not sell.
- Vets and other medical professions. The copy deliberately keeps to the line on advertising medical treatments, and a medical offer needs different pages.
- Providers without a measurable course. Take the number away and the threshold diagram, the progress curves and the distance bars go with it, and three of the four signature components with them.
- Large teams. The structure is built for three people and four offers, anything beyond that turns into a list.
A different industry? Browse all templates
At home on the phone
More than half of all visitors arrive on a phone, in emergencies almost all of them. Leinenklar is built for that, not squeezed into it.
Mobile first. Layout, spacing and tap targets are made for thumbs.
Fast on weak networks. Statically built, free of heavy scripts and plugins.
From ZIP to live website
Three steps. You need Node.js, an editor and one hour.
More than a pretty surface
Leinenklar ships with its knowledge and the seven skills, so your AI understands the website instead of guessing it apart.
Finished website. Every page of the niche, responsive, extremely fast and Google-friendly.
Guideline. The CLAUDE.md tells your AI how Leinenklar thinks, designs and writes.
Knowledge folder. The Knowledge folder bundles SEO strategy, tone of voice and the component map.
Seven skills. From SEO to quality assurance. Your AI maintains and grows the website via chat.
Yours forever. Pay once and the website, knowledge and skills are completely yours.
GDPR-friendly. Self-hosted fonts, no external CDNs, no tracking built in.
Quick answers
Partly. The measurable number is the component that carries this template, and it sits inside three diagrams. It does not have to be a distance: a recall rate in per cent, a trail length, weeks in the socialisation window, points ticked off. Without any number at all, twenty five good pages remain, but the signature is missing.
No. The form validates in the browser and shows a confirmation, the choice of times writes day and time into a hidden field. Both are static. For real delivery or a booking with payment you connect a service, and the place to do that is described in CLAUDE.md.
No, everything is invented and marked as an example in the footer of every page. The full search list is in the skill Quality assurance. Commercial dog training is licensed in many countries, so the template claims no licence and no certificate anywhere.
Because they would be invented. An invented average sits in the markup exactly like a real one and appears as a star rating in the search results. That is open to challenge under competition law. The six voices are marked as examples, and anyone with real, verifiable reviews can add the markup.
The structure yes, the copy no. The programmes, case histories, check, diagrams and guides are built industry neutral, the example copy talks about dogs throughout. That is a rewrite, not a rebuild, and that is exactly what the seven skills are for.
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See what is included Ready for Leinenklar?
The complete template is ready as a ZIP.
- Ready in hours. Download the ZIP, run npm install, and the finished website runs locally for you.
- Yours forever. Pay once, and website, knowledge and skills belong entirely to you, with no running costs.
- Adjustable via chat. Your AI turns Leinenklar into your brand, page by page.